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The phenomenon of “neodialettalità” is examined from to perspectives. Initially the term was used to describe works of Italian poets in vernacular languages. Such choice of language was a result of Italian poets’ protest in 1960s against gradual disappearance of vernacular languages and cultural traditions inherent to them. Currently the phenomenon of “neodialettalità” is a consequence of revolutionary sociocultural changes which took place over the last 30-40 years. Those changes did make Italian commonly used but at the cost of vernacular languages which for decades have been pushed to the margin and considered to be a symbol of backwardness or social degradation. It should come as no surprise then that those languages degenerated (or degraded, went through a crisis – author’s comment) and as a result cultural values inherent to them did too. Currently we can observe in Italian society a desire to partly resurrect those traditions though popularization of vernacular languages in many aspects of social life: in literature, advertising, graffiti, newspapers, websites etc. In this paper the author analyses novels of two authors from Apulia region whose works, both in terms of language and sociopragmatics, refer to the phenomenon of “neodialettalità”.
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