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  1. 2 Political Preferences

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  1. 2 Olszanecka-Marmola A.

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  1. 1 2016

  2. 1 2015

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Wpływ informacyjny telewizyjnych reklam wyborczych w świetle deklaracji polskiego elektoratu – studium kampanii wyborczych 2015

100%
Olszanecka-Marmola A.
Political Preferences
|
2016
|
issue 12
199-210
EN
Apart from persuasive function, TV political ads play also important role in obtaining information about candidates and political parties. The cognitive effect of TV political advertising is proved in American and West-European conditions. Presented article is aimed at examining whether TV political spots influenced on voters’ declarations about their knowledge of candidates and parties contesting in 2015 elections in Poland. The results of research will be presented with reference to sociodemographic characteristics of electorate, political preferences and auto-identifications on left-right scale.
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Pro-systemic Voters Versus Anti-systemic Ones: Emotional Attitude to Candidates and the Influence of TV Political Advertising in the 2015 Presidential Election in Poland

86%
Olszanecka-Marmola A.
Political Preferences
|
2015
|
issue 11
77-91
EN
Presented article is aimed at examining the emotional attitudes to candidates for the president of Poland among pro-systemic and anti-systemic voters in 2015 presidential election and showing the influence of campaign TV ads on these groups of Polish electorate. The research conducted by author reveals that anti-systemic electorate is less interested in politics and more likely to be influenced by electoral TV spots. The study also confirms the relation between emotional attitudes to political actors and political preferences. According to the results of experiment anti-systemic voters expressed more positive feelings towards candidates from out of the political mainstream, and the other way round, the pro-systemic electorate rather liked the candidates presented by parliamentary parties.
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