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Formy oddziaływania władz gminnych na rozwój agroturystyki na przykładzie gminy Poddębice

100%
Karbowiak K.
Zagadnienia Doradztwa Rolniczego
|
2013
|
issue 4(74)
81-93
EN
Elaboration is to explore the importance of local self government in the process of agrotourism development. The paper presents instruments of direct and indirect impacts of the municipal authority the development of farm tourism and identified a number of advantages and use. The main role of local authorities is promotion of community trough a variety of instruments: media, internet, folders, newsletter and the like. Another group of action to be taken municipality this action in the field of infrastructure that will improve the state od community development and increase its attractiveness. Strangly limited by the possibility of financial support. Also plays on important role in tourism personnel training, theoretical knowledge and practical knowledge of the issues, able to deliver significant benefits in this area.
2

ATTRACTIVENESS OF RURAL RECREATIONAL SPACE AND ITS EFFECT ON THE AGROTOURIST ACTIVITY OF FARMS IN THE SIEDLCE REGION (Wplyw atrakcyjnosci wiejskiej przestrzeni rekreacyjnej na dzialalnocs agroturystyczna gospodarstw rolnych regionu siedleckiego)

100%
Ciepiela G. A., Sosnowski J.
Wieś i Rolnictwo
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2011
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issue 1(150)
134-146
EN
In order to analyze the impact of the attractiveness of a rural area on the acreage of land used for agricultural purposes and to explore the relationship between the attractiveness of rural recreational space and the number of a region's agrotourist accommodation facilities and their use, 87 farms providing tourist services in the Siedlce region were examined in 2006-2007. A questionnaire consisting of 17 questions was sent to the farms' owners. The collected data, presented in the form of graphs and tables, were used to calculate the rate of rural recreational space as an indicator showing the environmental value of the region. Additionally, the indicator of the average number of overnight stays and the rate of use of facilities offering overnight accommodation were calculated. The obtained figures were statistically analyzed to calculate the Pearson correlation coefficient (r) and the coefficient of determination (R2). The study showed that the tourist activities conducted in the surveyed households had led to a reduction in the acreage of land used for agricultural purposes by 12.8% on average. The difference in the area of land under cultivation before and during the performance of tourist activities was in an essential way positively correlated with the index value of rural recreational space and the utilization rate of accommodation facilities. Additionally, the location, the size of accommodation facilities and their use depended in a large measure on the attractiveness of the area's natural environment.
3

PROMOTION OF AGROTOURIST PRODUCTS OF FARMS LOCATED IN THE SIEDLCE REGION (Promocja produktów agroturystycznych gospodarstw rolnych regionu siedleckiego)

88%
Ciepiela G. A., Jankowski K., Sosnowski J.
Wieś i Rolnictwo
|
2009
|
issue 3(144)
123-134
EN
AAgrotourist services have been winning an ever greater popularity on the tourist market. Hence, it is obvious that farmers engaging in agrotourism should apply suitable marketing methods to stimulate the demand for the services that they offer. This is the reason why an analysis has been conducted of the forms of promotion and advertising applied by agrotourist farms located in the Siedlce region. To realize the research assumptions a profile of persons running agrotourist farms has been prepared and conditions offered by such farms to visitors have been described. Additionally, the values of coefficients showing the degree of utilization of overnight accommodation and the share of individual farms in the agrotourist market have been presented. The results of the conducted research indicate that agrotourism is becoming for farmers an important alternative source of income. The lack of knowledge about effective and, also, inexpensive forms of promotion of the offered services may lead to a decline in the popularity of agrotourism. At present, most farms do not see the need to apply other forms of promotion than the membership of an agrotourist association and advertisements presented in the Internet. The financial means that the persons covered by research earmark for advertisements ought to be increased by expenditures on promotion emphasizing the specific character of the offered product.
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