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  1. 1 Optimum. Studia Ekonomiczne

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  1. 1 Golaszewska-Kaczan U.

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  1. 1 2011

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SOCIAL INVOLVEMENT OF FIRMS, AS EXEMPLIFIED BY PRODUCERS OF ALCOHOLIC BEVERAGES (Spoleczne zaangazowanie firm na przykladzie producentow napojow alkoholowych)

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Golaszewska-Kaczan U.
Optimum. Studia Ekonomiczne
|
2011
|
issue 3(51)
21-32
EN
The aim of the paper is to determine whether companies which offer controversial products, such as alcoholic beverages, are socially involved. The article examines the essence of social responsibility and social involvement. Also, it presents examples of socially-oriented activity of the analysed entities.
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