Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Studia Ekonomiczne

Authors help

  1. 1 Drzazga M.

Years help

  1. 1 2014

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  Advertising media
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

New Media in Marketing Communication in Multichannel Retailing

100%
Drzazga M.
Studia Ekonomiczne
|
2014
|
vol. 205
23-33
EN
Together with the development of the Internet in the first decade of the 21st century, a growing number of retail trade companies conduct selling and distribution of their products with the help of on-line channels, which is now described as multi-channel retailing. Retail trade companies conducting multi-channel retailing make use of multichannel marketing, and also multi-channel communication with the use of the Internet. Multi-channel communication enables the application of the communications principles of relationship marketing. New instruments of communication in the Internet give trade companies new chances to succeed and have a dialogue with customers. Thanks to marketing communication the individualisation of the process of communication is possible.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.