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Managerial Determinants in Design Management as a Means of Developing Organisational Resilience in an Uncertain Economic Environment

100%

Dziadkiewicz A., Jakubowski M.

Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia

2022

vol. 56

issue 5

81-99

Theoretical background: Design management is of paramount relevance in many modern organisations, increasingly also in those operating in Poland, remaining an independent approach to change management for the creation of new products and services, achieving better productivity and efficiency in a global and competitive environment. Until now, the basis of design management processes has been to understand the needs of the user or customer, their expectations and aspirations. This approach, like many management concepts, is now undergoing a transformation, driven by huge economic, social, political and environmental changes. The uncertainty of tomorrow, facing crises, wars, erupting pandemics are just some of the so-called Black Swans causing the need for management change in organisations. Nowadays, design management is experiencing a boom, which is primarily linked to a shift away from seeing it only on an operational level or as a marketing function to emphasising its strategic importance. In this situation, the concept of “just in time”, familiar from management by quality, should evolve into “just in case” in a much broader reference than that relating to the production, delivery or storage of raw materials and finished goods. The design management model presented in the article is an example of an activity that responds to the needs of companies precisely in conditions of variability, due to the fact that its essence is flexibility and the possibility of redesigning it by adding or subtracting specific constructs, appropriate to the just in case situation. Purpose of the article: This article aims to present how managerial conditions conducive to the implementation of design management activities can support companies in achieving organisational resilience in a world defined by the acronym “BANI”. Research methods: The research problem is to identify managerial determinants conducive to the implementation of design management activities through which companies can achieve organisational resilience. In order to obtain an answer to the research problem so posed, a literature review of design management approaches was conducted, with a presentation of the traditional Danish Design Ladder model and its updated version, adapted to the BANI concept. Based on the literature, the acronyms “VUCA” and “BANI”, used to describe current economic phenomena, were explained. The article then presents some of the results of a survey conducted in 2019–2020, in companies registered in Poland. Quantitative estimation using the CATI method (1,200 medium and large enterprises) and qualitative verification using PAPI and IDI techniques (58 large enterprises with a high level of project maturity and experience in implementing project management) were used. Main findings: The paper presents design management as a type of organisational activity important for achieving organisational resilience. The essence of design management, its two models and the management conditions necessary to implement this approach were described. The role of managers in implementing change in an organisation is characterised. The above considerations are based on a literature review and own research.

Wołanie o nową ekonomię – ekonomię umiaru

81%

Zelek A.

Zeszyty Naukowe ZPSB Firma i Rynek

2023

issue 1(63)

7-19

The changes in functioning of the 21st century world economy and its new face related to VUCA pose new challenges to the theory of economics. On the one hand, economic theory requires an axiological breakthrough and a departure from the old dichotomy: liberalism versus interventionism. On the other hand, it is about indicating a model of economics and economic policy that will cope with VUCA and numerous risks, such as: climate crisis, overpopulation, social inequalities, conflicts, arms, etc .... It seems that faith in the efficiency of the existing models of economic policy, based on the assumptions of liberalism and its antithesis of interventionism, has significantly weakened. Today, the world is looking for an answer to the question about the assumptions of a new economy, an economy adequate to the challenges of the 21st century. Everything indicates that modern economics will increase the emphasis on deepening the role of the state in the economy, although it does not identify this trend with Keynesism. The new concepts are based on research in the area of: economics of poverty, economics of moderation, institutional economics, social economics, economics of dignity. The aim of the presented article is to outline changes in the paradigms of macroeconomic theory in the 20th century and to indicate its new trends in the 21st century. On that background, the author presents the views and opinions of young generation of managers representatives and quotes their views on the increased role of state in the economy.

Zmiana uwarunkowań funkcjonowania gospodarki światowej XXI wieku oraz jej nowe oblicze związane z VUCA stawiają przed teorią ekonomii nowe wyzwania. Z jednej strony w teorii ekonomii konieczny jest przełom aksjologiczny i odejście od starej dychotomii: liberalizm versus interwencjonizm. Z drugiej strony chodzi o wskazanie takiego modelu ekonomii i polityki ekonomicznej, który poradzi sobie z VUCA i licznymi ryzykami, takimi jak: kryzys klimatyczny, przeludnienie, nierówności społeczne, konflikty zbroje, itp…. Wydaje się, że wiara w sprawność dotychczasowych modeli polityki gospodarczej, bazujących na założeniach liberalizmu i jego antytezy interwencjonizmu znacząco osłabła. Świat poszukuje dzisiaj odpowiedzi na pytanie o założenia nowej ekonomii, ekonomii adekwatnej wobec wyzwań XXI wieku. Wszystko wskazuje na to, że nowoczesna ekonomia, będzie zwiększać nacisk na pogłębienie roli państwa w gospodarce, choć nie utożsamia tego trendu z keynesizmem. Nowe koncepcje bazują na badaniach z obszaru: ekonomii ubóstwa, ekonomii umiaru, ekonomii instytucjonalnej, ekonomii socjalnej, ekonomii godności. Celem prezentowanego artykułu jest naszkicowanie zmian w paradygmatach teorii makroekonomii XX wieku i wskazanie jej nowych XXI wiecznych nurtów. Na tym tle autorka prezentuje poglądy i opinie przedstawicieli kadr menedżerskich młodej generacji i przytacza ich stanowisko w sprawie zwiększonej roli państwa w gospodarce.

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1 Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia

1 Zeszyty Naukowe ZPSB Firma i Rynek

1 Dziadkiewicz A.

1 Jakubowski M.

1 Zelek A.

2 2023

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Managerial Determinants in Design Management as a Means of Developing Organisational Resilience in an Uncertain Economic Environment

Wołanie o nową ekonomię – ekonomię umiaru