Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 2 Studia Ekonomiczne

Authors help

  1. 1 Hope E.

  2. 1 Kiczka M.

Years help

  1. 2 2013

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  Blogi
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Blogi jako platforma komunikowania na przykładzie blogów uczelnianych

100%
Hope E.
Studia Ekonomiczne
|
2013
|
vol. 157
22-33
EN
The thesis I put forward in my article is that of an essential role of blogs as an incredibly efficient communication platform in the times of media convergence. This communication tool plays a particularly important role in PR activities of a university - a tool with the help of which functions of a university can be realized as well as those which are realized by the highest level of PR development - in 2-way symmetrical model of Hunt and Grunig. I prove my thesis by analyzing recent literature on the subject, websites of state universities in Poland, and functioning of blogs at the Faculty of Management and Economics at Gdansk University of Technology. In the article I propose - as conclusions - building a strategy for improving communication in educational institutions through such tools as blogs
2
Publication available in full text mode
Content available

Akceleracja procesu komunikowania się w dobie mediów społecznościowych. implikacja dla zarządzania kryzysowego w organizacji

67%
Kiczka M.
Studia Ekonomiczne
|
2013
|
vol. 157
93-107
EN
The aim of the paper is to present the changes in crisis communication resulting from the rising popularity of social media. It elaborates on the advantages as well as threats of social media for companies and institutions regardless of whether they are active in this specific virtual environment or not. In order to define the communication processes taking place in social media such phenomena as e-WOM (electronic word-of- -mouth) or viral effect have been introduced. Moreover, notions like threat, problematic situation and crisis have been defined. The case studies presented here illustrate how fast information is published and shared via blogs, microblogs and social portals and what are the implications for crisis management in an organization related to it.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.