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The theories and research on pro-social behaviour have indicated how important the way of representing other people can be as far as giving help is concerned. This paper explores this further by studying the preference for four types of criteria which may be applied to choose partners for social interactions that go beyond altruism. Ninety-nine upper secondary school students participated in the study. The findings reveal that the accessibility of representations of other people together with the activation of verbal and non-verbal systems of representations modify the preference pattern for particular selection criteria.
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