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  1. 1 Dziennikarstwo i Media

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  1. 1 Grala M.

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  1. 1 2011

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Wizerunek komunikacyjny zakładów pogrzebowych w Polsce

100%
Grala M.
Dziennikarstwo i Media
|
2011
|
vol. 2
99-105
EN
Free market economy requires the company to build a dynamic and unique image. Each market operator should use all possibility of communication channels to use synergy effects to differ from competitors. Analysis of the elements of communication allowed to build a probable model, the matrix, for funeral business in Poland.
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