Conception of social responsibiliyu (CSR) contributes to distinguish and build strong position on the market. During this activity organization should take into consideration social and environmental advantages. In this article the Author tries to answer following questions: What is the consumer role in CSR? What is consumer social responsibility?
The article takes a closer look at the issue of mental manipulation of advertising language, on the basis of examples of Ukrainian and Polish advertising slogans. The influence of advertising on the receiver's mentality takes place in two ways, both through elements closely concerned with the language system (pragmatic presupposition, positive-connotation lexion & absolutisation of the advertised object), and those outside the language system (the so-called 'scientific argument', playing of human emotions, implication, the power of authority, and crypto-advertising). In the article the notion of advertising rhetoric and the richness of stylistic means used in advertising have been discussed. The following terms have been distinguished, among others: epithet, comparison, metaphor, metonymy, hyperbole, alliteration and gemation, which not only diversify the terms of stylistics and general impression, and in that way are also the source of manipulation of the consumer's mind. The conclusion of the study is to present advertising content as a communication whose form and structure are dedicated to one aim - to encourage the consumer to buy the product.
The article addresses the amendment of the Act No. 250/2007 Coll. on consumer protection, implemented by the Act No. 102/2014 Coll. (valid from 1 May 2014), which laid down the ex officio obligation of the body deciding on claims from consumer contracts to take into account prescription, even if the consumer does not invoke prescription. This regulation faces many issues, not only in the area of application of law, but also in the area of legal theory. The article addresses some of these issues. The ex officio obligation of the court to take into account prescription is contrary to several legal principles, such as the principle vigilantibus leges sunt scriptae. Prescription is basically a sanction for violation of this principle. Due to the new legal act this sanction only applies to the creditor. The debtor is not obliged to observe this principle. It is also contrary to the principle of the autonomy of the will of private law subjects. In our law prescription is conceived as the concept of substantive law, which is fully in hands of the debtor who may decide whether he will or will not invoke prescription. The new legal act removes the basic difference between prescription and preclusion. This regulation of consumer protection also influences the procedural position of the parties, which is modified against the situation before the adoption of the amendment. It concerns the principle of equality of the parties to the proceedings as well as the instruction obligation of the court. There are also problems concerning the temporal applicability of the amendment.
The problem of the Polish economy is low factor competitiveness. The businesses are commonly believed to be of great importance in creating competitive economy, whereas the aims of businesses are greatly regulated by consumers. Consumers, being the least significant yet the most numerous section of economy, are the entity which both entrepreneurs and different business groups must recognize. New conditions and socio-economical phenomena, resulting from the process of transformation of the Polish economy, show distinctive growth of importance of market consumption. The lack of relatively solid and harmonized attitudes in mutual exchange of economic subjects on goods and tangible and intangible services market on the one hand and the lack of them on the employment and financial markets on the other hand do not condition creating a stable and homogenous system of behaviour in a widely conceived intra-economical cooperation. Not downgrading the role of businesses in building competitive economy it may be argued that consumers, through their participation in widely conceived market game (social), initiate the processes shaping directly and indirectly the (present and future) competitive capability of economy.
The article describes shops and shopping opportunities which are seen as one of the active factors supporting the change of traditional way of dressing in Východná, Važec and Štrba villages. It depicts constituent forms of customer ś contacts with consumer goods during the 20the century in the upper areas of the Liptov region and it points out the change-creating moments in clothing that had been brought by the above mentioned contacts. It also notes the current form of purchases and the most used and visited shops.
The aim of the presented contribution is an excursion of the legal regulation of unfair competition in relation to the consumer. With the help of legal doctrine and application practice, the author points out the correlation of the law against unfair competition with the consumer protection law. The transposition of consumer directives has led to internal fragmentation of the law against unfair competition. Due to the ongoing process of recodification of private law, it is possible to eliminate the shortcomings of the current legislation.
Globally, the COVID-19 pandemic disrupted daily activities, which led to a change in consumer shopping behaviour as well. The aim of this paper is to analyse how shopping behaviour of consumers has changed as a result of the COVID-19 pandemic in Slovakia. Two phases of an omnibus survey of shopping behaviour were realized (before COVID-19, January 2018 and during COVID-19 pandemic, November 2020, June 2021). The research indicates that consumption patterns changed before and during the pandemic. The majority of Slovak consumers purchased their food at large stores before and during the pandemic. The pandemic resulted in panic shopping among a third of consumers in Slovakia. About more than tenth of Slovak consumers used online shopping more often than before pandemic.
The article presents different ways of defining the concept of consumer, as well as basic consumer rights in the civil law transactions against the background of national law and the law of European Union. In contemporary civil law transactions, dominated by business, what should be emphasised are fundamental aspects of the protection of weaker contracting party - the individual making the legal actions, not directly related to his business or professional activity. It seems that it is necessary to consider the codification of European consumer law in a single instrument, which, through the adoption of civil standards' system together with public standards, while adopting Art. 221 of Civil Code, would contribute to single out consumer marketing in the European Union, and also would save the legal systems of Member States from the divergence arising from the abstract and imprecise secondary legislation acts of European Union.
The article presents the problem of consumer confidence in the brand of product or service. The brand is one of the most important elements of modern marketing. Recognizable brand is an asset the company. Either buying the brand the consumer is purchasing a promise. The product should meet the demands of the consumer. Product brand leads the consumer to purchase. The marketing communication process is done by brand. The competition between companies has become a war between the brands.
The author applies taxonomic measures and product qualities' matrix to measure clients' satisfaction. The method is valuable because it can be used to analyse product competitiveness directly. The article presents description and results of author's research that document the method's usefulness in market analysis and consumer behaviour studies.
The lease, in accordance with the provisions of Article 7091 of the Civil Code, must be understood as an agreement by which the lessor commits, in the activities of his company, to buy from the designated vendor under the terms of this agreement, and give this thing to the lessee for use (usus) or use and usufruct (ususfructus) for a definite period, and the lessee commits to pay the lessor, in agreed instalments monetary reward at least equal to the price or pay for the acquisition of goods by lessor. Credit component of the lease agreements have always been emphasized, which justifies the application of the law on consumer credit to a leasing agreement. The legislator, however, did not decide that this Act includes all contracts for consumers leasing. For the purpose of these considerations, there should be distinguished two types of leasing agreement. The first category will be 'professional' leasing in the current version of the Civil Code, while the second variation of the lease called 'consumers' legislator indirectly constitutes itself. It should be treated as a legally admissible form of a lease in the consumer market, in the absence of limitations in concluding an agreement for consumer credit, concerning charged use of things or rights, if the contract provides the transfer of ownership of goods or the rights on the consumer.
From the general and permanent validity of the general clause rises the necessity of fulfilling each of its three qualifying signs, of the terms of the general clause. Only in this case the act may be unlawful and by means of the law sanctioned. The contribution is devoted to the third condition of the general clause of unfair competition, namely the ability to unfairly cause damage to other competitors or consumers. The author gradually analyses the concepts contained in this clause as damage, competitor, consumer and the ability to cause damage. It is not an exhaustive analysis, but an analysis that will be the basis for further examination of this issue.
This paper describes the significance of trust in ties between an enterprise and consumers in the process of exiting a crisis situation. The author presents various approaches with relation to trust, as well as a brief description of its structure. There is emphasis placed on the theoretical assumptions of consumer trust. Consumer trust is presented in the perspective of economic theory. There is also analysis of consumer trust and indication of the necessity of its development. The types of consumer trust are also outlined by indicating the role of reputation and experience in creating a specified level of trust among the con-sumers towards the enterprise at hand. There is also a presentation of the conditioning associated with the building of trust between an enterprise and con-sumers. The application of the models for building trust are proposed, e.g. the model of the process of building trust in cyberspace, as well as the integrated model of trust in relations in terms of e-commerce.
The article analyses this issue from the perspective of the liability relations. The division itself of legal regulation in the area of liability relations between two codes (Civil Code and Commercial Code) generates many problems. In the last years these relations were most significantly influenced by legal regulation of the consumer protection, which substantially intervened into the Commercial Code and redefined its scope. The article points out to multiple issues of fundamental importance, which are reflected in the following areas: the relation between the Civil Code and the Commercial Code; modification of selection of the Commercial Code by agreement of the parties; acceptability of the fiction that provisions of the Civil Code are always more favourable for the consumer. In the period of high fragmentation and variability of legal provisions it underlines the need to pay attention to the quality of their content and the method of their integration into the system of law, including the area of consumer law. All this considerably influences the interpretation and application of legal norms and their observance.
The paper presents the issue of a seller's responsibility towards a consumer for legal faults of the sold goods (the sale of stolen goods, etc.). The inaccuracy of the expression 'consumer goods inconsistent with the agreement' which the statue of consumer sales includes may cause interpretation doubts as to whether it contains the notion of legal fault in the understanding of the Civil Code. The author presents his opinion in this respect and conducts a detailed analysis of the issues connected with the above-mentioned responsibility. The paper contains examples allowing him to depict selected legal regulations, interpretations of the civil law doctrine and the rulings of the Supreme Court in this respect.
A competition may be restricted not only by undertakings, but also by public authorities in the exercise of their powers resulting from the generally binding legal regulations. With the aim to prevent this restriction of competition, the legislator has defined the restriction of competition, which is set out in § 39 of the Act on Protection of Competition. Although by its intensity or ramification the agenda of the application of § 39 of the Act cannot be compared with the agenda of application of prohibition of “classic“ forms of restriction of competition by undertakings (agreements restricting competition, abuse of a dominant position, concentration), in the existing decision-making practice of the Antimonopoly Office, the Council of the Antimonopoly Office, the Regional Court in Bratislava and the Supreme Court of SR we can identify some generalising features describing the most frequent cases of conduct or omission of public authorities resulting in the restriction of competition. The disclosure of these typical interventions of public authorities into competition may help a better orientation of public authorities as well as undertakings, consumers or parties damaged by such authoritative interventions into competition.
This article analyses Spa and Wellness hotels as a developmental product of the leisure industry. The idea of Spa and Wellness in the aspect of a new approach to the products of leisure industry has been demonstrated and trends in Spa and Wellness tourism have been highlighted. The difference between the concept of Spa and Wellness as well as the polysemous character of the Spa concept have been emphasised. The directions of the development of Spa and Wellness hotel facilities have been characterised more deeply. The services of selected Spa and Wellness hotels in Poland have been evaluated from the perspective of the recognised needs of consumers and attention has been paid to the qualitative aspect of the assessment of the examined facilities.
European consumer policy increasingly places emphasis on the role of information in allowing consumers to protect themselves and consequently promoting a competitive economy. Greater than ever the transparency information available to consumers de lege lata is undoubtedly beneficial. The solution may be relaxed enforcement of the regulatory framework and self-regulation to the more general principle of good-faith in contractual relationships to avoid over-regulation and hindrances to the technological development by codes of conduct. The article examines the merit of the test of the average consumer as a basis for judicial and regulatory action but therefore to be assessed taking account of the clearly identifiable group of consumers who are particularly vulnerable to the practice or the underlying product because of their mental or physical infirmity, age or credulity in a way which the trader could reasonably be expected to foresee, shall be assessed from the perspective of the average member of that group. The term commercial communications widely covers all forms of advertising, direct marketing, sponsorship, sales promotions and public relations promoting products and services. As the information society evolves, new forms of commercial communications will undoubtedly assume greater importance in this field.
In article explores importance of communication in shaping the brand company. The elements of marketing communications that affect the formation of the brand in the target audience through the communications business are detected. Among the complex elements identified those factors that encompass individual, not related to other characteristics of communications. Supplemented list of factors that affect the efficiency of the target audience and offered their classification.
The author presents the history of the idea of consumer protection and its impact on the contemporary European law. The discussed proposals of consumer protection have been described with particular empha¬sis on the financial market, especially the insurance sector. The paper mentions the problem of the lack of a consistent definition of a consumer in a variety of acts. The concept of consumer is examined in both eco¬nomic and legal terms, presenting the to-date achievements of science in this field.
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