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FINANCING ORGANIC FARMING THROUGH CROWDFUNDING: IS THE WISDOM OF CROWDS MORE SUPPORTIVE FOR MIXED GENDER TEAMS?

100%
Ljumović I., Pavlović V., Knežević G.
Ekonomický časopis (Journal of Economics)
|
2023
|
vol. 71
|
issue 8-9
514 – 535
EN
Organic production is on the upswing, owing to consumer preferences for safer products manufactured with environmentally friendly methods. It is frequently promoted to achieve economic development, poverty alleviation, and female empowerment. Crowdfunding is considered an ideal mechanism for mobilizing financial resources for people with limited access to traditional sources, such as women. This paper aims to analyse the gender gap in organic farming crowdfunding and estimate which characteristics foster the likelihood of crowdfunding success in organic production campaigns. We used a sample of crowdfunding campaigns from the Kickstarter platform and employed a binary logistic regression model to investigate the main research question. Our findings show that the crowd primarily supports gender-mixed teams. We also found that having more information about the campaign and project quality, a more realistic goal, and a shorter campaign duration increases the likelihood of succeeding. This paper contributes to the growing literature and policy initiatives to promote and develop gender equality in crowdfunding.
2

BEHAVIORAL INSIGHTS FROM CROWDFUNDING FINANCING: WHAT DO SOCIAL MEDIA TIES, EMOTIONAL CUES AND SENTIMENT TELL US?

88%
Janků J., Kučerová Z., Dařena F.
Ekonomický časopis (Journal of Economics)
|
2023
|
vol. 71
|
issue 2
89 – 118
EN
The aim of this paper is to identify the factors that contribute to the successful funding of crowdfunding projects, with a focus on conventional, social media and affective factors. Our unique dataset contains 267,830 Kickstarter projects from the U.S., Australia, Canada, the U.K., and Europe. In addition to determinants based on conventional factors, we study the textual characteristics of a project’s description and comments, including sentiment and emotional cues, extracted using a web scraper. We find that social media factors (such as social networks, comments on projects, the experience and social media capital of the project founder) as well as affective factors (emotional cues and sentiment related to project description) influence the success of projects in addition to the conventional determinants such as the funding goal, funding project duration, and project category. Our results are stable when we control for partial time periods, the geographic origin of the founder, and the founder’s social media capital and experience.
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