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Obsługa klienta i jej wpływ na efektywność funkcjonowania organizacji

100%
Biniasz D.
Zarządzanie i Finanse
|
2012
|
vol. 1
|
issue 1
471-480
EN
The article presents the role of customer support network on the example of the automotive industry. Studied in a selected group of car service in the wielkopolska province. Due to data protection company names have been changed. The paper presents a survey aimed at customer services and the effectiveness of three selected economic indicators, which have demonstrated their dependence on customer service.
2

Aktualne otazky a problemy marketingovej komunikacie bank vo vztahu k mladym ludom

80%
Kusa A., Bellova S.
Communication Today
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2012
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vol. 3
|
issue 1
106-123
EN
Young people play a specific role in financial institutions. Their role depends on the group, to which they fall into. The first group are young people who have not established any commercial relationship with a bank yet. They are influenced by several factors arising from internal and external environments, in which young people exist. The second group are young people who are already customers of the bank. This group has the biggest fluctuation. The aim of the research study is to analyze current issues and problems in communication of the banks with young people. The results of the survey indicate that most young people aged 15 to 24 have entered into a commercial relationship with the bank. This age group is by the selection of banks influenced by the views and experiences of parents.
3

PROBLEMATIKA RELAČNÉHO MARKETINGU Z POHĽADU SÚČASNEJ MARKETINGOVEJ TEÓRIE A PRAXE

80%
Dudinská E., Novotná Ľ.
Ekonomický časopis (Journal of Economics)
|
2005
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vol. 53
|
issue 8
794-807
EN
Dynamically changing global social and economic climate influenced market to initiate a new marketing concept to promote and assure competitive ability for many enterprises in times of digital and information revolution. Today the concept of scientific managerial discipline is characterized and recognized as CRM (Customer Relationship Management)). This new concept represents a dynamic and integrated strategic system focused on a customer and on the improvement of customer relationship with the goal to create mutual values. Authors of this article intended to integrate up-to-date theoretical a practical knowledge into a new view and understanding of certain parts of this subject. Subsequently to promote introduction and development of marketing theory as the foundation of its successful application into business practices of most companies in Slovakia.
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