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EN
In 1898 Lvov saw the publication of a guide to Galicia for cyclists written by Kazimierz Hamerling, a well-known promoter of cycling and an eminent sports journalist. The guide was innovative in many respects; it surprised the readers with the very topic as well as with its treatment and with the precision of descriptions. Although the book is known to contemporary researchers, it is rather underestimated. In the present article Hemerling's guidebook is explored as a source of data on cycling in Galicia in the 19th c. It contains invaluable information on the infrastructure used by cyclists at that time, which included hotels, restaurants, service stations, tourist information facilities, etc. It also helps to reconstruct the condition, density and configuration of the roads used by cyclists. The indication of the difficulty of the routes and the distances of the excursions proposed allow the author to draw some conclusions about the mentality and skills of cyclists. The guidebook contains very precise information on marked cycling routes in Galicia at the end of the 19th c. Hemerling also provided his readers with a map of cyclist-friendly places in which the cycling sport was promoted.
EN
The article provides a theoretical and analytical insight into the framework of celebritization in sports; it mainly deals with the world of athletes with physical disabilities. The authors focus on the media image of Jiři Ježek, the most successful cyclist in the history of Paralympic Games, created by Czech public television, Česká televize, and Czech private television, TV Nova. The content analyses of their main sports broadcasts (TV sports news) were the most important research item. The quantitative research (how often he has been presented by TV stations in question during the last fourteen years) was followed by the qualitative research methods (how they have presented him and his story). The authors also contacted the companies to find out why they chose him as a figure to present themselves. Using the research findings as well as other sources of information, the article presents the media image of Jiří Ježek and outlines in detail the process of celebritization of an athlete with a disability who has become really famous, a real star.
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