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Communicating Changes to Employees as a Challenge to Corporate Communication

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Wilczewski M.
Lingwistyka Stosowana / Applied Linguistics / Angewandte Linguistik
|
2014
|
issue 9
41-57
EN
Communicating and supporting changes constitute a crucial field of interest for corporate communication. Changes in organizational culture is a challenge for internal communication to face as building organiza-tional culture entails changes in management processes, corporate strategies, values, symbols and relations as well as interactions among employees. Governing those spheres through communication processes is a decisive factor which influences the company’s functioning. In the following article certain strategies/approaches to communicating changes to employees will be presented. Each strategy places emphasis on a different means of influencing employees, depending on their relationships and creativity, as well as their attitudes to adapt to any changes and challenges. Studying communication interactions among employees and fostering them strategically helps overcome potential problems and reduce communication barriers that finally affect the company’s efficacy.
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