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EN
The EU is promoting cultural relations with Asian countries. While building interpersonal and institutional connections, the EU pays special attention to Japan. The image of the EU and its mutual relations with Japan are generally recognised as predominantly good and trustworthy. This paper will examine the process of building creative/progressive cultural relations between the EU and Japan based on two hypotheses; first: despite the fact that the EU tried to develop cultural relations within Japan, the embassies of the EU Member States are far more active in cultural programs than the EU Delegation; and secondly: the reception of the EU as a historic and cultural project is rather fragmented (as opposed to being holistic) in Japan. The aim of this research is to analyse, compare, and evaluate both the effort and achievements made by the EU and Japan in the process of building creative cultural relations. The research will demonstrate an analytical approach in the political sciences discipline.
EN
The paper analyses the nation branding as an umbrella concept applied by the Polish cultural diplomacy for the promotion of a positive image of Poland in the world since 2008. The analysis takes the form of a case study of a Project Asia, a new, long-term project aiming to promote brand Polska through high and non-commercial culture in East and South Asia. Since 2010 the project has been executed by Adam Mickiewicz Institute in cooperation with Polish diplomatic missions, Polish Institutes and other Polish institutions engaged in promotion of the Polish culture abroad. Establishing the presence of Polish contemporary culture in East and South Asia has become a significant challenge because of circumstances and contexts much different from those in which IAM used to develop consistent cultural narratives about contemporary Poland. The paper analyses the main institutional and cultural determinants of the project development, the dynamics of its implementation and its adjustment to the cultural realities of Asian countries.
EN
This paper analyses the Ford Foundation’s 1957 to 1961 intellectual exchange program in Poland. Emerging in the novel context of Washington’s emphasis on cultural diplomacy and Warsaw’s exceptional position in the East Bloc following October 1956, the Foundation’s program was the earliest complex scholarly initiative by a US organization aimed at Europeans under Communist rule. Consequently, for a brief window of time, the Foundation was able to operate an unprecedentedly open exchange under uniquely liberal terms. The program’s genesis and operations will be explained, as well as the reasons for its abrupt suspension and its long-term implications. In particular, I will argue that through the program, the Foundation played a significant role in rebuilding and shaping the social sciences in post-Stalinist Poland.
EN
This paper analyzes the practice of “cultural diplomacy” and “soft power” in the United Arab Emirates in light of previously developed practices in European countries such as France and Germany. These two concepts referred to international relations and invented in the Western world, describe strategies that have been taken up by non-Western governments, either to complement their hard power capacity with its soft equivalent or to fill a gap where hard power is missing. Diverse (especially state) actors in international relations appear convinced that public and cultural diplomacy as an example of soft power, is the most advanced, non-invasive way of conveying a positive image, values, or lifestyle, being at the same time a non-violent means of pursuing national interests. How is the concept of cultural diplomacy applied and facilitated in non-Western countries? Which model of public diplomacy best describes actions undertakenby the Emirati authorities and what are the reason for developing a soft power strategy in the United Arab Emirates (UAE)? This article answers these question s through a comparative analysis of the United Arab Emirates with the examples of France and Germany. It points out the potentialchallenges and opportunities which arise from a non-Western government using a tool of cultural diplomacy by analyzing diverse initiatives undertaken by UAE, including the “Emirati Film Review in Poland”.
EN
The article is an attempt to demonstrate opportunities for analysing the constructing of Poland’s “soft” power, especially the image of Poland in Europe and the world, arising from Polish post-colonial studies, in particular its post-dependence variation. Basing on Tomasz Zarycki’s theory, the author discusses centre-periphery relations with focus on long-term structural conditions affecting Poland and other Central-Eastern European countries. Using historical materials from the inter-war period, she characterises two basic strategies of constructing representations of Polish cultural identity aimed at the international public. One consists of emphasising peripheral specifi city, primaririly national identity and its roots. The other “occidentalises” it, demonstrating connections with the past and present of the Western civilisation, mostly European cultural traditions and modernisation. In the conclusion the author argues that contemporary Polish cultural diplomacy still relies on these two strategies, the former being associated with the concept of “ethnodesign” and the latter – a national brand.
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