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1

Komunikacja marketów DIY z klientami

100%

Zupok S.

Ekonomika i Organizacja Przedsiębiorstwa

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2016

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issue 6 (797)

31-38

PL

Artykuł prezentuje zagadnienia związane z komunikacją marketów DIY z klientami. Scharakteryzowano m.in. główne czynniki otoczenia determinujących komunikację sieci handlowych z rynkiem. W dalszej części badania zweryfikowano skuteczność dotarcia sieci handlowych do klienta przy użyciu wybranych instrumentów komunikacji. Ocenie poddano wartości oparte na relacjach , a także źródła wiedzy o sklepach budowlanych ich ofercie.

EN

This article presents issues related with communication of the DIY markets with the customers . Characterized among others mostly the environmental factors determining the communication of the retailers with their customers. In the later part of the study also verified effectiveness of the retailers reaching to the customers by using selected instruments of communication. Assessed value was given based on relations and also source of knowledge about the DIY network and their offer.

2

Pionierzy retrogardy. Zespół Handa Gote i jego droga tam i z powrotem

85%

Lukáš J., Joanna D.

Didaskalia. Gazeta Teatralna

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2020

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issue 156

1-27

EN

The text portrays the Prague ensemble, whose theatrical works are only one part of its vibrant post-dramatic activity. Handa Gote has been operating on the Czech theatre scene since 2005. It is one of the most important groups that developed their theatrical language drawing inspiration not only from surrealists, but also from anthropological research, folk theatre, traditional theatre forms that are linked with the principles of DIY, technological theatre, puppet theatre. They extend their experiments into music, radio, exhibition projects and radically subversive public space events. This cultivation of artistic universality, group work, post-dramatic and post-spectacular attitudes characterize the foundations of this unique group, which also focuses on object, puppet, dance and multimedia theatre.

3

„Zrób to sam/Do it yourself”. Nowe oblicza rzemiosła i rękodzieła w kulturze współczesnej

85%

Orszulak-Dudkowska K., Uniwersytet Łódzki I. E. i. A. K.

Zeszyty Wiejskie

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2016

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vol. 22

EN

The article presents the “do it yourself” (DIY) phenomenon which is popular in culture nowadays. It constitutes a distinctly noticeable sign of the return to craftwork based on manual work. The author treats this phenomenon as a modern continuation of old handicraft and craft traditions, while at the same time she notices its new functions and socio-cultural meanings. The author recalls historical contexts of the “do it yourself” philosophy in the culture of the West, as well as in native cultural traditions; she also presents current examples of activities of this kind, taken from websites and internet blogs. In the author’s view, the DIY phenomenon is situated in the circle of current trends of design, it is an expression of the criticism of consumerist society and is an ecological attitude towards the natural environment. It also remains strongly connected with the outlook of the involved people and social groups, as well as constituting evidence of people’s creative involvement in their relations with the material world.

4

Kutilství mezi státním socialismem a globálním kapitalismem. Nové perspektivy zkoumání svépomoci a prozumu

85%

Gibas P., Šima K.

Studia Ethnologica Pragensia

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2020

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vol. 1

9-20

EN

The article introduces a monothematic issue of Studia Ethnologica Pragensia by positing “kutilství” (a local variant of DIY) as a historically situated phenomenon and shows that despite a generally shared image of a late socialist, typically masculine handyman practice, “kutilství” has much deeper historical and cultural roots. The emergence of self-led manual activities as a response to the modernisation of society points to societal tensions that underpin “kutilství” (and DIY more broadly) since the beginning of the 20th century. The disciplination of independent production and consumption, which can be subsumed under the term “prosumption”, has played an important role in relation to the formation of both State and Market, especially the segment targeting DIYers. The authors elucidate how pondering “kutilství” and DIY in general can become a starting point for scholars to understand and challenge modernist dichotomies that are transcended in the practice of “kutilství” / DIY — dichotomies of work and leisure, market and non-market production as well as production and consumption, professionalization and amateurism, but also masculinity and femininity. The authors argue that situatedness of and hybridization enabled by “kutilství” should represent key axes of research of both “kutilství” and DIY and the theorization(s) derived from it.

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1 Didaskalia. Gazeta Teatralna

1 Ekonomika i Organizacja Przedsiębiorstwa

1 Studia Ethnologica Pragensia

1 Zeszyty Wiejskie

1 Gibas P.

1 Joanna D.

1 Lukáš J.

1 Orszulak-Dudkowska K.

1 Uniwersytet Łódzki I. E. i. A. K.

1 Zupok S.

1 Šima K.

2 2020

2 2016

Komunikacja marketów DIY z klientami

Pionierzy retrogardy. Zespół Handa Gote i jego droga tam i z powrotem

„Zrób to sam/Do it yourself”. Nowe oblicza rzemiosła i rękodzieła w kulturze współczesnej

Kutilství mezi státním socialismem a globálním kapitalismem. Nové perspektivy zkoumání svépomoci a prozumu