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New Media in Marketing Communication in Multichannel Retailing

100%
Drzazga M.
Studia Ekonomiczne
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2014
|
vol. 205
23-33
EN
Together with the development of the Internet in the first decade of the 21st century, a growing number of retail trade companies conduct selling and distribution of their products with the help of on-line channels, which is now described as multi-channel retailing. Retail trade companies conducting multi-channel retailing make use of multichannel marketing, and also multi-channel communication with the use of the Internet. Multi-channel communication enables the application of the communications principles of relationship marketing. New instruments of communication in the Internet give trade companies new chances to succeed and have a dialogue with customers. Thanks to marketing communication the individualisation of the process of communication is possible.
2
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Znaczenie nietradycyjnych kanałów dystrybucji ubezpieczeń w Polsce w latach 2007-2012

100%
Wieczorek-Kosmala M., Staszel A.
Studia Ekonomiczne
|
2014
|
vol. 198 cz 2
236-246
EN
The purpose of the paper is to analyse the chosen aspects of direct and indirect insurance sales in Poland with the goal to indicate the importance of non-traditional insurance distribution channels over a given period of time. The changes of the importance of non-traditional insurance distribution channels is interpreted with regard to the changes of the share of gross premium written within a given direct or indirect distribution channel in the total direct or indirect gross premiums written, respectively. The analysis of data confirmed that the importance of some non-traditional insurance distribution channels is growing, whereas the importance of others is declining. Additionally, the data showed that the importance of a given non-traditional channel is related to insurance branch (life or non-life).
3

Dystrybucja produktów na rynku dóbr szybkozbywalnych

71%
Gutkowska K., Trybus J.
Wiadomości Statystyczne. The Polish Statistician
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2001
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issue nr 8
60-67
XX
Omówiono zmiany w strukturze handlu detalicznego krajów Europy Zachodniej, Europy Środkowo-Wschodniej i Polski. Zmiany te doprowadziły do reorganizacji sieci dystrybucji firm rynku dóbr szybkozbywalnych. Zagadnienie to przybliżono na przykładzie dystrybucji lodów.
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