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THE INFLUENCE OF INTERNAL MARKETING AND EMPLOYEES' ENTREPRENEURSHIP ON KNOWLEDGE MANAGEMENT

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Spodarczyk E., Szelagowska-Rudzka K.
Olsztyn Economic Journal
|
2008
|
vol. 3
|
issue 2
310-317
EN
In the paper the authoresses are seeking answer to the following questions: what connections exist between internal marketing, employees' entrepreneurship and knowledge management? Does employees' entrepreneurship directed at making knowledge depends on internal marketing? The conclusions of the questionnaire connected with the topic and which was carried out in some enterprises from the TriCity region are presented in the article.
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