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1

New Zealand Elite Perceptions on the EU: A Longitudinal Analysis

100%
Kelly S.
Baltic Journal of European Studies
|
2013
|
vol. 3
|
issue 3
153-174
EN
Since the end of the cold war, the European Union’s (EU’s) global aspirations and capabilities have grown. This shift has seen the EU becoming an increasingly integral part of the international arena, both economically and politically. However, there has been a notable geopolitical shift in recent years towards the growing importance of Asia. New Zealand, geographically distant but traditionally culturally aligned with the EU, the nation that has traditionally enjoyed close economic, political and social relations with the EU but is increasingly focused on Asia, presents a unique perspective on this perceived realignment of power. This paper offers a unique perspective on the effectiveness of the EU’s international outreach. Using international relations’ ‘small state theory’ as an analytical tool, the paper draws on a series of longitudinal elite interviews conducted with New Zealand’s political, economic, civil society and media elites over a decade. The paper qualitatively and quantitatively assesses whether the EU remains perceived as a relevant, important global actor in the eyes of New Zealand’s elite. The paper makes a number of observations. Firstly, as a small state, New Zealand’s foreign policy focus has tended to be preoccupied with economics and this preoccupation has meant a notable shift away from Europe. Second, although over the course of the interviews negative discussions about the EU’s Common Agriculture Policy decreased, on the other hand there was increasingly less discussion about the EU’s potential and a more concerted discussion about the importance of Asia to the New Zealand’s economy and future. There are a number of reasons to account for this changing perception towards the EU,however, the internal friction currently facing the European Union and eurozone was consistently noted. Finally, although over time the interviewed elites believed that the EU’s importance is diminishing, this acknowledgement was often made with regret.
2

Seeing the EU from Outside its Borders: Changing Images of Europe

100%
Chaban N., Holland M.
Baltic Journal of European Studies
|
2013
|
vol. 3
|
issue 3
3-12
EN
This paper outlines the importance of the studies of EU external perceptions in the Asia-Pacific region in the times of global multipolar redesign and an ongoing eurozone sovereign debt crisis. It links understanding of the concepts of EU external images and EU international ‘branding’ to the conduct of the EU’s foreign policy. The paper also details the methodology of the transnational comparative research project ‘The EU in the Eyes of Asia Pacific’ which informs all contributions to this Issue. The paper then presents those contributions which explore EU external perceptions in nine Asia-Pacific locations, members of the Asia-Europe Meeting (ASEM) process: China, Japan, South Korea, India, Singapore, Thailand, Australia, New Zealand, and Russia.
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