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EN
The paper covers consideration of Electronic Data Interchange (EDI) fundamentals as well as the analyses of 3 case studies for exemplification of proposed by BPSC software company solutions. At first, author presents EDI module implemented in BPSC Impuls 5 information system. Next part includes analysis and explanation of Internet Order System developed within BPSC Impuls 5 system. In the last part, author considers 3 case studies to illustrate EDI solutions. In the case studies the implementation of EDI was done in Castorama retail network, LMC company and IKEA firm.
EN
The aim of this paper is to identify and analyze the forms of electronic Word-Of- Mouth that creative entrepreneurs engage in. Their roles in informal communications process stimulation are also discussed. Since in the academic literature informal communications process is investigated mainly from consumer's perspective, the authors focused on the role of entrepreneur. The paper presents results of research study of a group of creative start-ups, participating in the project "Entrepreneurship in creative industries".
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