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The article aims at explaining what stands behind such a big success and popularity of social media. Author presents the Web 2.0 concept and basic characteristics of social media. It explains the reasons why company should be involved in the creation of online communities and participate in them. It presents the results of several researches showing current trends in the way customers communicate with companies and the changes in their expectations. The author tries to explain the main reasons why social platforms are gaining popularity and what are the challenges as well as opportunities for business concerning those changes.
EN
The author elucidates the concepts of generations and generational affiliation, while focusing on various names and characteristics referring to a group of young people born during the 1980s and early 1990s. She introduces Generation Y, also called Millennials, and gives a short characteristic of a generation referred to as the Lost Generation, the Set-aside Generation, the Scarred Generation. She captures the external manifestations of the generation together with inner mechanisms and motives resulting in these manifestations. Using the example of Prešov National Theatre (PND) and its production, she introduces a new concept referred to as a “New Lost Generation”. The author endeavours to define it in Slovak context through the partial analyses of the plays included in Prešovská trilógia (Single radicals (2013), Kindervajco (2015), Good place to die (2015).
EN
The people who are willing to be in a community, more or less consciously tend to strive for this community. The basic way of human nature realization is the marriage and the family. On the one hand, the present day reality is the cause of a short or long term separation from the family relations, on the other hand the same realities aided by the technological advancements help to build (network) these relations. The new technologies, with the Internet and the mobile phone, create a more interactive, open, brave, global reality. They are a chance but also bring about some threats, perceived by the generation, who remembers the times when there was no Internet. The new generation, called the Y Generation seems to take these threats into consideration and introduce the order into their parents' and grandparents' reality. The life style and above all the communication style make them different from the previous generations, but does not separate them from these generations, which can be seen in 'new connectedness' in the families they come from and live in.
EN
The article explores a few aspects of generation collective memory in millennium generation that is named Generation Y (Gen Y). This topic is based on drivers included in Strategic Research Agenda of Joint Program Initiative: Cultural Heritage and Global Change. Drivers lead attentions of researchers to generation transmission and collective memory and necessity realise empirical verifications. The author applied expertise of Real-Time Delphy Study on the Future of Cultural Heritage Research to description changes in generation perception of folklorism. Globalisation impact is studied on different preference transmission of content collective memory. Significant global generational changes are registered in technical and interpersonal contact communication, preference of memos vehicles and culture heritage functions.
EN
Parents and spouses are using the Internet and cell phones to create a 'new connectedness' that built in remote connections and shared Internet experiences. Today's married couples use a variety of tools-landline phones, cell phones, instant messaging, and email - to manage their schedules and stay connected with each other throughout the day. The adoption of cell phones and computers is a particularly important component of the way today's families stay in touch and coordinate their lives. Although families often go their separate ways during the day, they are connected by the Internet and, even more so, by cell phone. This new connectedness via cell phones and screen-sharing creates networked families.
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