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  1. 1 Germanica Wratislaviensia

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  1. 1 Golonka J.

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  1. 1 2011

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Vom Vital-Macher zum Frische-Flirt. Strukturtypen der werbetauglichen deutschen Komposita und deren polnischer Entsprechungen

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Golonka J.
Germanica Wratislaviensia
|
2011
|
vol. 134
117-129
EN
Values are the most important aspect of any advertising message. Compounds (both nouns and adjectives) are a very effective means to express values (related to the advantages of a product). This, however, pertains only with respect to the German language. Therefore, the investigation starts with German structural patterns that are to be found in compounds in German commercials. In Polish advertising compounds are much rarer, so only a few Polish examples will be given for each pattern.
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