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EN
In models describing economic situations and phenomena in terms of decision-makers' behaviour, it is important to the solution of the model and results obtained from it to discover what decision-makers know about the situation, each other, each other's knowledge, knowledge of each others' knowledge, etc. The simplifying assumptions of the conceptual apparatus applied to describe this knowledge and information have been outstripped by the applications. This study therefore puts forward a proposal for generalizing this system of concepts.
EN
Europe is developing its 'knowledge society'. It passes from an economy based on traditional factors of production (land, labor, capital) to one in which the major components are information and knowledge. It is well known that the socio-economical and technological development has an important impact on the labor market in developed nations. So, more skills are needed and a flexible and dynamic labor supply. Nowadays, developed and developing nations are increasingly able to deliver high skills at low costs. This paper investigates the achievements of the education systems and the interdependences between education and welfare.
EN
The article contains on question, what it is the wholesalers of data and what are the advantage from its initiating. It defines the actual information needs for management as well as it defines the part of wholesalers of data in satisfying these needs. It the conception of multidimensional structures of data, in the article formalize multidimensional model of data and basic structure wholesalers data are introduced, built according to authoress' own conception. It is the OLAP cube. Publication contains also the proposal of innovation and it forecasts the rise of new generation of wholesalers data for solving modern management problems.
EN
The phenomenon of information overload is a natural consequence of growing amount of information. The cost of its distribution constantly decreases, however, the capabilities of information processing by human brain have not increased significantly in the course of past decades. Despite that, modern education institution are still organized in such ways as if people who were using them felt a deficiency of information and the role of those institution was fulfilling their demand for information. Reality requires from an education institution something else - namely, conveying diverse skills of information processing. One of such skills is the capability of being oriented in the environment in the condition of information overload.
EN
Communication always takes place by means of symbols. Information must be coded by the sender, i.e. expressed by the use of symbols (mostly language symbols), and then decoded by the recipient. The process of message decoding may be divided into two stages: the acquisition and the interpretation of the message, so-called 'understanding' through the attaching of the meaning to symbols, which made up the message. Itself the understanding of the message is a not a sufficient condition of communication, as it may happen so, that the recipient interprets (understands) the message in a more or less different way from what the sender intended to transfer, what in practice may lead to the consequences more or less similar to the total impossibility of decoding the message. We may speak about communication only if the meanings attached by the sender to the individual symbols are close or identical to the meanings attached to these symbols by the recipient.
EN
In the modern society, we witness crucial changes correlated with transformations in the communication and information spheres. How do they influence development and functioning of all social system? Can they become the reason of transformation of the most social system? To what extent the laws of information and communication do influence the laws of social institutes functioning? And can they cause transformation of such traditional systems as mass-media, the man itself, and social space as a whole? The changes which occur to the information and communications in a modern society have both positive and negative consequences. But they do not bear the threat to social system. Rather they heighlight some moments of the process of its transformation toward a qualitatively new level of functioning and take part in formation of new (network) design of social space. This problem has not been yet sufficiently elucidated within sociological studies. So the theme requires careful elaboration.
EN
The article replies to the question, whether the advertisement can exist without ethical principles or ethics should be the basis of the advertisement. One can say that the ethical opinion of the advertisement does not depend on content and the form of advertising content exclusively, but also on recipient's consciousness. The advertisement appeals to the emotions more than to the intellect, thus restricting the area of conscious and based on rational premises choice, so it is morally bad. It is not that the moral evil immanently underlines the advertisement, but it concerns the mechanisms which cause that the advertisement turns out to be effective. The only admissible form of the advertisement would be the reliable full information about the advantages and flaws of the concrete advertised product. The only admissible form of the advertisement would be the reliable full information about the advantages and defects of the concrete advertised product. The most serious difficulty connected with the ethical opinion of the advertisement is the fact that the advertisement is the indispensable link of the present economy, and everyone who accepts the free market and perceives the positives of the economic growth, should also accept the advertisement. The advertisement constitutes the element of the economic activity, so in consequence the responsibility first of all lies with enterprises for its far-reaching results.
EN
The paper characterizes the patterns of open stationary systems development. The laws of compliance system performance to information level; the sufficient information complexity of managerial system; and speed system development are formulated in the paper. The mechanisms and factors of system's development are also analyzed in the paper.
EN
1. Information transmitted from sender to receiver has a certain value, determined primarily by the following factors: (1) the truth value of the information; (2) the degree of informatedness of the receiver; (3) the amount of redundancy in the information. Metainformational verbs that reflect the value of the information as determined by the receiver show that the evaluation of the truth value of the information can be performed in two different respects: (1) from the point of view of the information sender; (2) from the point of view of the metainformation sender. The sender's attitude with respect to the information he transmits, as well as his opinion on the truth value of the information that he additionally conveys to the receiver, are described by verbs like 'állit' (state), 'biztosit' (assure), etc. The opinion of the sender of the metainformation as to the truth value of the information transmitted by the (other) sender is signalled by verbs like 'hazudik' (lie), 'valótlanságot mond/állit' (tell an untruth), etc.. These verbs may also suggest the degree of falsity of the information. The same information can be evaluated differently by diverse receivers. That evaluation is usually expressed by phrases that consist of the verb 'mond' (say) or 'beszél' (talk) and the appropriate nouns in the accusative, conveying the evaluation itself, like 'hülyeségeket' (stupid things), 'valótlanságot' (untruth), etc. 2. The human brain can be seen as an apparatus that transforms input information into new information as its output. Such procedures are described by metainformational verbs that point out the type of transformation involved, on the one hand, and characterise the input information to be processed, that is, the source of the transformed information, on the other. The verb often clearly defines the relationship between input and output information. A separate group of verbs refer to an active behaviour of the information processing apparatus but, at the surface, neither the input information nor the source of information is signalled. Verbs of mathematical operations also belong to verbs referring to type of transformation.
EN
Our thesis, briefly stated, is that, by utilizing the concept of spaciousness, which may later be simulated by the computer, one will be able to imitate, replace, and extend the process of thinking. This concept of thought builds upon ideas previously discovered and described by Henri Bergson: 'We express ourselves by words because of necessity but we think most often in space'. Through language, the results of thinking are presented in a linear fashion, while the entire process occurs spaciously within the mind utilizing information as a medium. The premise underlying our thesis is that the construction of a spacious model of the mind on the proper level will enable a transfer of the thought process to a computer, which, in turn, would provide meaningful results.
EN
The article deals with the theoretical substantiation of information nature of organizational knowledge on the basis of analysis of the approaches presented in the theory of information with the application of the mathematical apparatus of dynamic not in equilibrium processes. It is proved that organizational knowledge present that part of information, which is valuable, significant for practice and is used in the enterprise activity.
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EN
The phenomenon of the market competitiveness increase forces enterprises to consciously undertake a risk in order to guarantee themselves market safety and existence. It is dependent upon many factors both internal and external. The paper presents both the risk motion, kinds and sources. Additionally, the necessity of risk management in enterprises, as well as the stages of the process of management are discussed.
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Sociológia (Sociology)
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2016
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vol. 48
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issue 1
25 - 47
EN
The aim of this article is to present agent-based systems, and of course multi-agent-based systems, as a new tool for sociological research. Agent-based systems have broader potential than just a modelling and simulation method. This article as a whole has an ambition to understand and identify main possibilities of use that agent-based systems can have in sociology. Agent-based systems, agent-based approach or methodology can be understood as a new tool to observe, collect or analyse data sets. In this article some possible pathways and functions of agent-based systems are shown and discussed a few methodological issues connected with the contemporary character of society. In the first two sections the basic characteristics of the agent-based systems and the types of the agents are presented. In the third section theoretical issues about character of contemporary societies and their relations to agent-based methodology are argued. Further it is focused on the ways in which agent-based systems are used in sociology. Last, but not least it introduces new approaches of agent-based methodology: SPA approach and GMABS methodology.
EN
The family in the media. From infotainment to infantilism. In the eyes of reliable journalism infotainment has become almost synonymous with professional degradation, pursuit of sensationalism, or trivialization or superficial treatment of problems. The present study is an attempt to answer the question whether the infotainment culture affects the life of a contemporary family, whether it leaves its mark in the process of children and teenagers education, whether it shapes a vision of events, a vision of the world, human attitudes; last but not least, whether it has any influence upon decisions, everyday choices faced by members of families, and if so – how does it influence them?
Filozofia (Philosophy)
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2022
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vol. 77
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issue 7
510 – 530
EN
The presented paper advocates the unified account of semantic information, misinformation, and disinformation (3I) which uses “semantic correspondence” and “intention” understood as their main distinctive features. It is argued that the proposed approach is neutral about the misleadingness of messages and their meaning and about the evaluation of truthfulness of factual sentences. The suggested model also comprises a wider variety of language expressions than existing conceptions while securing a simple, intuitive but subtle explanation of its individual components and related issues. Primarily, it leaves enough space for the distinction between 1) “relativistic” approach to 3I, which mainly focuses on pragmatic aspects of communication in dynamic multi-agent systems, and 2) special epistemological procedures, which often do not presuppose such a multi-agent environment and work with 3I in “absolute” terms.
EN
Self-organizing processes within the science system are studied on the basis of model attractors such as information, knowledge and prediction. The analysis deals with the theory of scientific knowledge development and practical science of science (science studies). By example of the State Fund for Basic Research it is shown that the development of scientific knowledge is only possible by way of innovation, that is, creation of virtual entities with rational and effective system of action. Information resources are treated as a characteristic of the level of systematization and complexity of knowledge systems, and as their evaluation criteria. Specificity of building up authentic knowledge systems and ensuring the opened access to information knowledge as a driver for scientific initiative and creativity are analyzed. Emphasis is made on technical prediction: studies of tendencies, identification of new problems and ways for their solutions. Examples of science capabilities and prospects are given, which convincingly proves the need for change in the current S&T policy (its formulation and implementation) through defining the development priorities. The problem related to applications of a sound system for evaluating results of basic research is shown in detail.
EN
The main goal of this paper was to examine the market position of one leading meat processing enterprise PKM Duda SA. on the domestic meat market. The assessment of the activity portfolio on its three strategic units was undertaken with the usage of BCG matrix. The PKM Duda SA. was chosen for the study because: a) processes more than 20 tons of slaughter per week, b) is located in the country of origin, c) exists on Warsaw Stock Exchange Market, d) preserves continuity of its database in Monitor Polski „B”. The analysis proved that all three examined strategic units have different market shares and operate on markets of a different acceleration. The highest income rate brings the meat processing unit (B), the lowest slaughter unit (A). The market position of PKM Duda SA. can be improved when a retail trade unit (B) moves away from question marks into stars. Although BCG matrix draws a fast and a complex strategic situation, is not free from disadvantages. That is the reason why further, also portfolio, analysis should be implemented.
EN
European consumer policy increasingly places emphasis on the role of information in allowing consumers to protect themselves and consequently promoting a competitive economy. Greater than ever the transparency information available to consumers de lege lata is undoubtedly beneficial. The solution may be relaxed enforcement of the regulatory framework and self-regulation to the more general principle of good-faith in contractual relationships to avoid over-regulation and hindrances to the technological development by codes of conduct. The article examines the merit of the test of the average consumer as a basis for judicial and regulatory action but therefore to be assessed taking account of the clearly identifiable group of consumers who are particularly vulnerable to the practice or the underlying product because of their mental or physical infirmity, age or credulity in a way which the trader could reasonably be expected to foresee, shall be assessed from the perspective of the average member of that group. The term commercial communications widely covers all forms of advertising, direct marketing, sponsorship, sales promotions and public relations promoting products and services. As the information society evolves, new forms of commercial communications will undoubtedly assume greater importance in this field.
EN
A historic account of intellectual property rights, marketing and the related terminology (patent, industrial pattern), with emphasis on marketing complex (marketing mix), is given. The increasing role of knowledge in the economy, on the one hand, and focus of marketing on the commodity allows for consideration of knowledge in a commodity form as a subject of marketing studies, and for uses of effective marketing tools for a commodity like knowledge. The study aims to analyze the feasibility of using marketing complex (marketing mix) for an innovation component such as intellectual property, and to outline problems of the official innovation policy implementation, which can be dealt with by use of marketing complex. Industrial property (patents, useful models, industrial patterns) as an intellectual property segment is taken as an object of analysis. The above mentioned feasibility is proved by constructing a synergetic combination of information flows processed by the subsystems of knowledge: the national economy, the law on intellectual (industrial) property rights. Knowledge in the economy is broken into the macro- and microeconomic dimensions, the knowledge base in micro-economy being the knowledge accumulated by marketing, considering the successfulness of the conception of marketing complex (mix).
Communication Today
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2013
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vol. 4
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issue 1
106-117
EN
Marketing data are important part of the empirical marketing. That is the reason why we need to measure and analyze these data precisely. The results of the traditional information chain (data – information – knowledge) can be used as source materials for marketing management. The aim of this study is to analyze selected marketing data attributes and to propose possible approach to their measurement. The methodology of this study is to analyze the recent theories as well as the observation and modelling of behaviour of the selected marketing data such as opportuneness, accuracy and value. Among the findings of this article we can include the data opportuneness which prefers actual information, and also the accuracy which is derived from factors that create and transmit the data. We cannot forget the value of the data which takes into account mainly the time phase and the final user in comparison with the price measurements. This study also finds the possibilities of further processing of this topic mainly in the relation to the data persistence. In conclusion, we would like to state that the analyzed and measured marketing data are useful source materials for the marketing strategy of users or marketing management. JEL classification: M31.
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