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Wybrane aspekty uwarunkowań kulturowych strategii marek na rynkach międzynarodowych

100%

Wojnarowska H.

Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie

2012

issue 896

121-132

The paper presents selected problems of companies operating in a multicultural environment face in creating brand strategies in international markets and building loyalty to them.

ÚSPECHY VÝŠIVIEK Z PRODUKCIE SPOLKU IZABELLA NA MEDZINÁRODNOM TRHU

88%

Szabóová N.

Muzeológia a kultúrne dedičstvo

2018

vol. 6

issue 1

95 – 103

This paper examines the extensive connections of the Izabella Association with customers from upper class and foreign countries. Besides our detailed approach to the clients of the I A, we are also focusing on the interesting marketing tools of the Association. These have helped the Association to develop their contacts, and subsequent orders. The amassed data presented comes from written historical resources, notably annual reports and periodicals. This research presents interesting results, especially the size of their business network in Europe, but also in America.

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1 Muzeológia a kultúrne dedičstvo

1 Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie

1 Szabóová N.

1 Wojnarowska H.

1 2018

1 2012

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Wybrane aspekty uwarunkowań kulturowych strategii marek na rynkach międzynarodowych

ÚSPECHY VÝŠIVIEK Z PRODUKCIE SPOLKU IZABELLA NA MEDZINÁRODNOM TRHU