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1

Google-Marketing of Selected Online Services of Polish Banks

100%
Kilon A.
Optimum. Studia Ekonomiczne
|
2013
|
issue 5(65)
87-100
EN
In this paper the results of the survey on the Google search engine marketing of selected phrases (keywords) for basic banking products for retail customers and small and medium-sized enterprises in Poland were discussed. The research was done in November 2012, concerning seven phrases covering deposit, savings and loan services. The recent statistics (from the 1st quarter of 2010 up to 2nd quarter of 2012) for online banking in Poland, as well as for Internet marketing market were also presented. In conclusion, the recommendations for the application of Google-marketing in retail banking were formulated.
2

Research of Development in Internet-Based Finance in China

88%
Yuxia T., Suinian H.
Mekhanizm Rehuluvannya Economiky
|
2015
|
vol. 1 (67)
100-108
EN
There is a definite lack of financial resources in China for small and medium enterprises (SME) and they face continues problem of availability of financial services. Therefore paper underlines importance of Internet finance development in China to address the problem of SME financing, promoting the transparency and safety of informal financing. Taking deposits and issuing loans is now not confined only to banks in China. Internet giants such as “Alibaba”, “Baidu”, “Tencent” are the new players in the financial market of the country. Internet finance highly reduces transaction costs and improves resource allocation efficiency. Compared with indirect financing Internet finance have several specific features, including the use of social networks to generate and spread information, the use of search engines to structure and sequence information and the use of cloud computation to ensure rapid processing capabilities for mass information. Web Banking is an attempt to create a new mechanism for lending and among functions of the new financial institution are service deposits, issue of bonds, loans, design calculations, currency exchange, and issuance of bank cards.
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