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  1. 1 Studia Ekonomiczne

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  1. 1 Andrzejczak K.

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Wizerunek krajów Afryki Subsaharyjskiej w prasie polskiej

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Andrzejczak K.
Studia Ekonomiczne
|
2014
|
vol. 185
198-212
EN
The aim of this article is to analyze Polish weekly media coverage on Sub-Saharan Africa in the context of the image of the region in society's perception. For the purposes of research, the method of media content analysis and a poll survey were used. It has been discovered that media concentrate on presentation of one-sided, rather negative image creation based on conflicts and poverty associations. Also, the survey showed that most of people consider Sub- Saharan Africa solely as a poor conflicted area. However at the same time, people expressed moderate trust in people from the region and expressed the will to access more information about culture, business and technology of Sub-Saharan Africa.
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