The paper addresses the issue of lexical creativity in the context of language communication. The subject of the discussion is modern Polish vocabulary as an element of the linguistic concretization of the media images of the world effected in Internet comments. The authors are of the opinion that, as a crucial component of the Internet discourse, lexical creativity is connected with the issue of esthetics on the one hand and the problem of morality set in the framework of the true or false image of the world presented in the media on the other. The analysis of the linguistic material derived from Internet comments on articles about politics is meant to demonstrate connections between the creative use of lexis and evaluation. The authors provide a typology of expressions displaying features of lexical creativity and describe the types of motivation behind the linguistic activity of the senders. They demonstrate how the senders use the language mechanisms that allow them to create ambiguous expressions in which the poetic and ludic functions are subjected to a negative evaluation of real events and do not affect the reception of these expressions in terms of esthetics.
This article is an analysis of verbal and non-verbal comments by Internet users, with said comments being reactions to the passing of a widely known or unknown person. Ways of writing about death and the deceased themselves in Internet comments (from Facebook) will be displayed. Additionally, the article will highlight how often said comments deviate from reception of grieving and death that has been cultivated for centuries, sometimes leading even to media exhibitionism.
PL
Niniejszy artykuł jest analizą werbalnych i niewerbalnych komentarzy internautów będących reakcją na śmierć znanej lub nieznanej szerszemu gronu osoby. Ukazano sposoby pisania o śmierci i samych zmarłych w komentarzach internetowych (Facebook), a także wskazano, jak niezwykle często odbiegają one od kultywowanej przez wieki recepcji żałoby i śmierci, prowadząc niekiedy nawet do ekshibicjonizmu medialnego.
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