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  1. 1 Studia Ekonomiczne

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  1. 1 Proszowska A.

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  1. 1 2013

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CRS 2.0, czyli wykorzystanie mediów społecznościowych w kampaniach społecznej odpowiedzialności biznesu - studium przypadku z rynku polskiego

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Proszowska A.
Studia Ekonomiczne
|
2013
|
vol. 157
58-65
EN
The aim of this article is analysis of possibilities of social media's usage to carry out tasks from the area of corporate social responsibility. It presents an example of such activities from the Polish market - campaign of Milka. Together for Tatry ("Milka. Razem dla Tatr").
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