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This study follows Dreher’s work based on research in more than 120 countries over more than three decades which resulted in identification of three globalization dimensions: economic, political, and social. Globalization is mostly perceived as an economic threat to the majority of society, but in recent years there is increasingly more people perceiving it as cultural threat as well. Higher intensity of travelling and international exchange of ideas may lead many people to experience simultaneously both traditional and modern culture, and also culture coming from various geographic regions to be present in one place. In the Slovakian cultural space the trend is visible; for instance, in commercialization of foreign holidays, entertainment, the food industry, etc. As a consequence, many people may have the feeling that an increasing pervasive modern life style is pushing out what they considered traditional, rooted in values that are culturally stable. This study aims to contribute to this debate by studying negative attitudes towards globalization as a cultural threat, and compares the latent perception with open and clearly articulated attitudes. This study employs experimental methods; more precisely the list experiment which is typical for latent perception research. The analysis was based on the linear regression analysis, which puts the answer on the number of agreed items on the left-hand side of the equation. Control variables, such as demographics, socio-economics, and other factors previously linked to the globalization attitudes (such as the EU attitudes) are on the right-hand side of the equation.
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