This article was researched key social issues and economic conditions for the proposal in the deposit market, and it found the optimal approach to the definition of the "savings" in the context of its purpose in providing deposit market conditions, highlighted the key factors of savings with emphasis on positioning subjective and objective aspects of the process. It studied the global and domestic distribution of state share of savings in the amount of disposable income of households in crisis and post-crisis periods. Also in the paper analyzed the current state share of real and nominal incomes Ukraine, opportunities and desires of people to save their financial resources.
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