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1

CHOICE OR NECESSITY? THE APPLICATION OF DISCOURSE ANALYSIS

100%
Trutkowski C.
Kultura i Społeczeństwo
|
2004
|
vol. 48
|
issue 1
EN
The author maintains that the status of theory of discourse in sociological analysis is one of the major problems, which the researchers have to face. He postulates the inclusion of discourse analysis in the methodological and theoretical area of interest of sociologists because the reality in which social processes take place is discursive reality. Thus, the study of discourse is no longer a choice for a sociologist but a necessity. The author points to the fact that the mediated nature of our times stimulates and influences the change of social representations and that should be studied by virtue of discourse analysis.
2

Kulturowa różnorodność w mediach audiowizualnych – w stronę komunikacji międzykulturowej

100%
Zdrodowska M.
Euro-Facta
|
2010
|
vol. 2. Kultura a komunikacja
81-93
EN
The paper presents the tension between the dynamic and the static understanding of multiculturalism in the public sphere, which in turns influences audiovisual strategies of cultural diversity implementation in the media, basing on the example of communicative strategies of the Polish public broadcaster (Telewizja Polska). In analyzing the consequences of the implementation of these two strategies on media practice, the paper focuses on the length of programme broadcasting as well as the genre (among others), and how these may create niche markets for multiculturalism in the media.
3

THE ISSUES RELATING TO THE ENLARGEMENT OF NATO IN THE LIGHT OF COVERAGE PUBLISHED IN 'TIME' AND THE AMERICAN EDITION OF 'NEWSWEEK' IN 1993-1997 (Problematyka rozszerzenia NATO na lamach 'Time'a' i ... 'Newsweeka' w latach 1993-1997)

100%
Kowalski K.
Studia Polityczne (Political Studies)
|
2009
|
issue 23
283-308
EN
Events at the end of the 1980s not only compelled the collapse of the international order prevailing at the time, but also put questions on the agenda as to the sense of the very existence, or the redefining of the role, of the international organisations existing hitherto. The December 1991 NATO summit in Rome and the adoption of the Alliance's Strategic Concept served as a manifestation of the member states' interest in the organisation's continued existence. Meanwhile, several Central and Eastern European countries were indicating their willingness to join the Alliance. The article comprises an analysis of selected texts covering the issue and published in two American weeklies, 'Time' and 'Newsweek', during Bill Clinton's first term as President. It is also an attempt to answer the question as to whether there was simply one point of view as regards the enlargement of NATO, or whether the publications under research presented a wide range of standpoints on the matter. The evaluation takes into account not only the degree of the two weeklies' interest in the issue, but also their attitude toward American diplomatic efforts regarding the accession of the new states to NATO.
4

Media i polityka. Między władzą i obywatelskim społeczeństwem

80%
Habuda L.
Wrocławskie Studia Politologiczne
|
2010
|
vol. 11
161-183
EN
In every democratic political system the fundamental power belongs to citizens. Full access to information is the base of democracy. Mass media should fulfill the important role to inform society about politics, state policy and political institution. The fundamental thesis of this article is the following: the role of media in Polish democratic political system, especially in Polish civil society, is for democracy and civil society rather more negative (destructive) than positive (constructive). Author argues that non-dialogical nature, aggressive attacks of governors, journalists non professionalism and political party options cause that polish media more destruct than build democracy and civil society. Party engagement moved Polish medias from area of civil society to area of political power subsystem. This is a serious challenge for media, democracy and civil society. This state may be interpreted as evolving new type of democracy, democracy without social capital. I prefer to interpret it as democracy in danger, as cripplehood of democracy. Maybe, it is natural state of each political system.
5
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Prezentace událostí 11. 9. 2001: Bush, bin Ládin a jiní v interakci

80%
Nekvapil J., Leudar I.
Sociologický časopis. Czech Sociological Review
|
2006
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vol. 42
|
issue 2
353-377
EN
This article focuses on how the actions of enemies are co-ordinated in and through the mass media. Using ethnomethodologically informed membership categorisation analysis, the authors establish links between the presentation of the September 2001 attacks on New York and Washington in the public addresses of George W. Bush, Osama bin Laden and Václav Havel. They find that all three distinguished between 'us' and 'them' in order to recruit allies and justify the continuation of violence. The us/them membership category pairs observed were 'defenders of civilisation' vs. 'terrorists' (Bush, Havel) and 'defenders of Islam' vs. 'infidel crusaders' (bin Laden). These category pairs were not separate but rather joined through shared incumbency and in contrastively coordinated formulations of the conflict. The authors show how the actions of enemies are synchronised in media dialogical networks, which provide a limited but the only means of communication.
6

MANAGING THE 'PROPAGANDA OF SUCCESS' IN MASS MEDIA (Kierowanie 'propaganda sukcesu' w mass mediach)

80%
Sowinski P.
Studia Polityczne (Political Studies)
|
2009
|
issue 24
47-40
EN
The paper throws some light behind the scenes of the management of the so-called propaganda of success under the rule of Edward Gierek. Decisions, even in minute matters, were taken by the Propaganda Department of the Central Committee of the Polish United Workers Party, which specialised in working with the media, or by the Secretary of the CC, Jerzy Lukaszewicz, who supervised its operations, in person. The most frequent forms of communicating with the media included cyclical collective meetings with editors and leading commentators, daily phone conversations between the Central Committee and editors. The journalists were also controlled by means of numerous summaries and comments to the articles and programmes, as well as by general assessments of the mass media market and particular editorial offices. CC functionaries edited, or rejected, controversial texts prior to their publication and manipulated radio and TV watersheds prior to their transmission. In general, these mechanisms, in combination with the censorship office's operations, prevented unapproved contents from appearing in the media (to what degree the propaganda of the Gierek years was successful, is another matter). Not everything, however, went as the authorities intended. Evidence for this is even provided in books by Leszek Moczulski, Wladyslaw Bartoszewski, Martia Turlejska and Jerzy Holzer, which challenged the official version of Poland's history. Their publication was deemed to be a serious oversight by the party and its placemen in the publishing houses.
7

THE CRITICAL REFLECTIONS ON CONSUMPTIONISM AND THE MASS CULTURE (Konsumpcjonizm i kultura masowa. Krytyczna refleksja)

80%
Nieciunski W.
Problemy Polityki Społecznej. Studia i Dyskusje
|
2007
|
vol. 10
81-88
EN
The essay presents author's reflections on the subject of mass culture and its role to contemporary societies. Its focus point is the mechanisms of creating the illusion of freedom and free choice in the mass culture. The author describes the constraints of free participation in mass culture, such as: receivers' educational level, culture restrictions (social norms, tradition), economic barriers (country and society living standard as well as mass broadcasting costs that lead to prevalence of international corporations). The author concludes that the democratic state, being responsible for human and social capital creation should not be indifferent to actions of huge private media corporations and the contents of broadcasted programs. The state should take an active part in media order creation. It means the need of regulations and active role (for example in watch-dog activities) of the civic organizations.
8
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Specyfika mediów przeznaczonych dla muzułmanów we Francji

80%
Gajlewicz-Korab K.
Rocznik Bibliologiczno-Prasoznawczy
|
2011
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vol. 14
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issue 3
181-193
EN
Muslims constitute about 10% of the population of France however, they are a minority group as recipients of the media. The media market alloted to them is modest although it is undergoing a dynamic development. There are various motives behind this growth. Nevertheless, it is worth mentioning the most important. Firstly, the more rapid rise in the number of this group than in the entire french population, to which the media market had to react. Secondly, the re-islamization of a greater part of this group, that is, among the second and third generation immigrants there is an observation of a return to the practicing of religion as the answer to their socio-economic marginalization. This is an endeavour geared towards the strengthening of their identity. And thirdly, a considerable part of the media service for this group is channelled through the Internet although it is mainly directed to the youth that is less educated than their french counterparts. However, medial offers exist in all sectors for muslims in France: in the press (published both in French and Arabic), on the radio, television as well as on the Internet. It is also worth recalling that a certain part of the muslim community, the more integrated part, also avail itself of the french media addressed to the whole society.
9
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ANALYSIS AND INTERPRETATION OF MASS CULTURE PHENOMENON IN SLOVAK AND CZECH PERIODICAL PRESS

80%
Matyas M., Plencner A.
Slovenské divadlo (Slovak Theatre)
|
2006
|
vol. 54
|
issue 2
334-344
EN
This paper is offering a comparative analysis of the phenomenon 'mass culture' which occured in the Slovak and Czech periodical press from September 2003 till September 2005. The purpose was to find out the presence of the term mass culture, its location, frequency, seriousness of debates about it, a comparison between its use in the Slovak and Czech mass media, and the most commonly used the connotations and the denotations. We were also searching for the similarities and differences between the journalistic and the academic discourses. The results are as follows: the term mass culture is mentioned only twelve times in the Slovak press, while in the Czech press it is mentioned eighteen times. It could be caused by the fact, that the mass media typically spread a mass culture, therefore the mass cultrue is invisible in the communication sphere - it is too widespread to be discussed as a specified subject. The term pop-culture is more distinct and used more often. In the Czech press the mass culture was debated more abundantly in the themes, the journalistic styles and genres. The overall quality was higher.
10

POKUS O NOVÝ NÁHĽAD NA INTONÁCIU V SLOVENSKÝCH MÉDIÁCH (NA MATERIÁLI TELEVÍZNEHO SPRAVODAJSTVA)

80%
Petráš P.
Slovenská reč (Slovak Language)
|
2016
|
vol. 81
|
issue 1-2
55 – 70
EN
The article is devoted to the binding ness of codified intonation waveforms in speeches of Slovak media (on an example of the contributions from television news). In our opinion, symptomatic speech intonation can be regarded as acceptable, if it meets specific communication function (friendly audience, closer contact with the audience). As examples of such intonation we provide an analysis of welcome blocks of news programs, where a higher level of informality is presented and reflected in the intonation area. The second group of the analysed speeches consists of reading reports presenting the following report. A common feature of the symptomatic intonation with an insufficient descending or ascending intonation in the news is that they occur mainly in positive speeches respectively in the talks about interests, curiosities, and so on.
11

Anglicyzmy w rosyjskich czasopismach kobiecych

80%
Romanik A.
Studia Wschodniosłowiańskie
|
2012
|
vol. 12
295-304
EN
It is observed that the English contribution to the vocabulary of modern Russian has strongly increased over the last decades. The main purpose of this article is to explain most important reasons of the process of lexical borrowing by Russian language. Researched vocabulary was selected from modern women’s magazines, such as Elle, Glamour, Mini, Cosmopolitan. Studies have shown that new English words come into Russian mainly as a result from the need to define a new referent. The large number of anglicisms is explained by international culture exchange, influence of linguistic fashion, the need to specialize terms, etc.
12

PERSON, MORALITY AND MASS MEDIA (Osoba, moralnosc, mass media)

80%
Jeczen J.
|
2011
|
vol. 10
|
issue 3(58)
55-63
EN
A person and morality are inseparable because all human activity has its axiological aspect. Similarly, all human activity, both verbal and non-verbal is the way to communicate with other people or with the external world. It applies to direct person to person communication and also to mass media communication. Besides the above, each activity has its aim and means to attain the aim. The article analyses the question of what relations bind a person, morality and mass media, as indicated in the title. To what extent they are in line with Immanuel Kant's personal norm: 'may a human never be the means of your actions, but the aim' or with Karol Wojtyla's personal norm, which is a specific postulate of human affirmation for the sake of humans themselves: a person can never be the means to attain the aim, because this would violate the person's dignity. The idea of the personal norm and Wojtyla's personal anthropology with the perspective of 'a person and person's deed' allow us to present these relations in the article.
13

PROPAGANDA COMPONENT OF THE PROCESS OF SOVIETIZATION AND FORMS OF ITS IMPLEMENTATION IN THE WESTERN REGIONS OF UKRAINE IN 1944 – 1950

70%
Starodubets G., Sokoliuk S.
Studia Historica Nitriensia
|
2022
|
vol. 26
|
issue 2
408-421
EN
The article deals with the peculiarities of the process of Sovietization of the western regions of Ukraine during the period of the late Stalinism. Given the totalitarian nature of the Stalinist regime, it is emphasized that the informational space was one of the most important spheres of life, control over which by the ruling Communist Party was complete and inseparable. The scientific novelty is that the author defines the organization and holding of meetings of various categories of the population as one of the active forms of Stalin’s propaganda. They were an instrument of forcing the local population to trust the Soviet government, to legitimize it. It is noted that such events systematically repeated, gradually became part of Soviet everyday life. The task of Stalin’s propaganda was to construct a new type of man – „homo Sovieticus“, for whom communist ideology is not just a set of slogans, but an inner conviction.
14
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AUTHENTICITY AND DIFFERENTNESS IN THE STRATEGY OF A DRAMATIC LITERARY TEXT (Autenticke a diferencne v strategii dramatickeho literarneho textu)

70%
Zemberova V.
Slovenské divadlo (Slovak Theatre)
|
2010
|
vol. 58
|
issue 1
58-64
EN
The authoress considers a mass media text and an artistic text to be autonomous artistic entities which are not placed in a relativistic or contrastive relationship. On the contrary, she respects their form and genre and language uniqueness. The second point of departure for her is a conviction according to which it would be instrumental and appropriate to use the term 'medium' not only for denoting but also for distinguishing a phenomenon and a means, an expression and a meaning in a way in which the peculiarities of its 'technical and realisation' contexts would be brought into prominence and also the fact that it can represent a set of different and multifaceted means of expression and semantic possibilities. Thus, the authoress alludes to peculiarities caused by their material and from it ensuing narration and communication propensities, sociological or aesthetic interventions and effects. She applies her theoretical assumptions to the analysis of the texts of Jana Bodnarova, prose writer, pop poet, dramatist, and script-writer in one. Her works oscillate between the history and the present of art, i.e. between form and genre possibilities of various types of arts, in order to highlight the intrinsic features and qualities of their expression material in a fashion which is natural to them.
15

“I KNOW YOU ARE NOT REAL”: SALIENCE OF PHOTO RETOUCHING REDUCES THE NEGATIVE EFFECTS OF MEDIA EXPOSURE VIA INTERNALIZATION

70%
Rollero C.
Studia Psychologica
|
2015
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vol. 57
|
issue 3
195 – 202
EN
Mass media are one of the most powerful conveyors of beauty ideals, promoting an unrealistic image of female beauty that is impossible for the majority of females to achieve. Internalization of such ideal standards leads to negative affect, body-focused anxiety, and dissatisfaction. Present study compared two different approaches aimed at reducing such negative outcomes, one based on awareness of the deceptive nature of media techniques (i.e., photo retouching), and the other based on the use of “real” women as models. One hundred and fifty-one female undergraduates participated in the study. Results showed that retouching salience can reduce the level of internalization of beauty ideals and thus the negative effects of media images exposure, such as negative mood and decrease in self-esteem. On the contrary, ideal images and “real” images play a similar role in fostering internalization of beauty ideals. Implications are discussed.
16

“KIA KAHA CHRISTCHURCH!”: STRENGTHENING IDENTITY IN NEW ZEALAND

70%
Barrer P.
Asian and African Studies
|
2012
|
vol. 21
|
issue 2
240 – 255
EN
Earthquake (magnitude 6.3) struck the city of Christchurch in New Zealand’s South Island on 22nd February 2011, killing 185 people and severely damaging the city’s infrastructure, its city centre and eastern suburbs. Christchurch, the largest city in New Zealand’s South Island, was once renowned for its gentile ‘Englishness’ and is a bastion of pakeha (New Zealanders of British settler origin) identity. It was a stranger to natural disaster before the series of earthquakes which began in September 2010. Following a discussion of local and national identity in New Zealand, this essay discusses responses to the 22 February 2011 earthquake and collective interpretations of the event as recorded in the New Zealand mass media, primarily focusing on the country’s most popular news websites nzherald.co.nz and Stuff.co.nz. The particular interest herein is in discussing how discourses concerning this disaster resonate with established constructions of local and national identity in the New Zealand context. The essay asserts that the 22 February 2011 event can be interpreted as a national myth which affirms the existing set of values in the imagined regional and national communities in New Zealand and that this extraordinary collective experience and interpretations of it bear close associations to New Zealand’s existing reinforces of national identity, particularly its sporting and military traditions.
17

BL. FR. KLOPOTOWSKI IGNATIUS (1866-1931) AS AN EDUCATOR OF WELL-EDUCATED, CRITICAL AND ACTIVE USERS OF THE MASS MEDIA (Bl. ks. Ignacy Klopotowski (1866-1931) - wychowawca swiadomych, krytycznych i aktywnych odbiorcow srodkow przekazu)

70%
Adamski A.
Biuletyn Edukacji Medialnej
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2010
|
issue 1
74-86
EN
The article presents the person of Bl. Fr. Klopotowski Ignatius (1866-1931), who is considered to be one of the founders of the Catholic press in Poland. Fr. Klopotowski created the first Catholic press concern in Poland. He also taught the readers of his magazines how to be well-educated and critical user of the mass media. Hence, he can be also considered as one of the pioneers of media education in Poland.
18

Przestrzeń aksjologiczna mediów popularnych i jakościowych

61%
Pleszczyński J.
Oblicza Komunikacji
|
2010
|
vol. 3
75-88
EN
The importance various media attach to epistemic values constitutes a criterion for differentiating between high-quality and popular media. Certainly, epistemic values are not as important in the hierarchy of values that is present in popular media as it is the case with quality media. One has to remember, however, that epistemic values are not the only values that are significant. Thus, it cannot be ascertained whether quality media are “better” than “popular” if the analysis is based solely on epistemic values. Yet, what can be verified is that quality media meet higher epistemic standards. In the article I try to broadly outline axiological dimensions of both types of media. What I consider to be the axiological dimension is a set of all the positive and negative values (values and antivalues) present in these media.
19

Oblicza odpowiedzialności w mediosferze

61%
Drożdż M.
Studia Socialia Cracoviensia
|
2010
|
issue 2(3)
57-78
EN
Building and maintaining harmony in the process of fulfillment of good is from the very beginning of the rational reflection connected with responsibility. Our paper shows topicality and necessity of the value for establishing accurate communication relations which co-create basic social bonds and structures. Media ethics must therefore rest upon the foundation of responsibility, for at the core of human experience is the experience of responsibility for one’s actions which reveals the sense of human dignity. Both types of experience are fundamental in media activities, which is why it will be imperative that fairness and responsibility be considered foundations of ethics upon which comprehensive deontology of media with basic ethical principles of responsibility is shaped.
20
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POLITICAL CAMPAIGN IN THE AGE OF OMNIPOTENT MASS MEDIA

61%
Dančišinová L.
Annales Scientia Politica
|
2015
|
vol. 4
|
issue 2
80 – 86
EN
At present, the mass media have a profound influence on political communication. The relationship between the mass media and politics is complicated and can be seen as a fight to win the better position. That is why politicians have been constantly trying to set the rules of their media presentation. In the case of United States presidential debates, the candidates have managed to take control over the production of official televised debates. The Memoranda of Understanding signed and pre-negotiated by two major U. S. political parties before televised presidential debates represent examples of political manipulation of the media. In this study, we analyse the Memorandum of 1992 in order to answer some of the criticisms in order to understand the process of political distortion of reality.
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