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Komunikace dětí v mediálním prostředí

100%
Svobodová J.
Bohemistyka
|
2009
|
vol. 9
|
issue 3
195 - 203
EN
On account of the recently growing linguistic interest in baby talk, the author devotes the article to the children communication in media environment. The linguistic material is taken from the Czech television programme for children, entitled: Neviňátka, so it concerns the so called: institutional dialogue. The author presents tendencies typical for the replies of children to the TV presenter’s questions, for example: not answering in “full sentence”, taking advantage of the already acquired knowledge in a new context, elliptic form of answering caused by departing from syntactic model comprised in a question, etc.
2

A LINGUISTIC APPROACH TO A NEW GENRE OF THE MEDIA: THE SMS NEWS

88%
Balazs G.
Magyar Nyelvor (Hungarian Language Guardian)
|
2005
|
vol. 129
|
issue 2
129-150
EN
News items constitute a basic genre of the press and the media. One type of content provided by mobile phone companies on a subscription basis is sms news service. Such news items belong to a novel form of mass communication known as new media (polimedia or metamedia), and accordingly they modify our concept and definition of 'news item'. This paper surveys the characteristics of sms news on the basis of twelve criteria of linguistic pragmatic analysis. Thus, a number of features are revealed that fit written language, spoken language, or else, in a modified form, the medium of sms, also known as secondary written language. Such features include the relativisation of orthography, the lack of headlines, the avoidance of repetition, various spoken-language phenomena, misassociation, ambiguity. In sum, sms communication indeed produces a new from of existence for language, leading to linguistic changes not only in private communication but also in media communication.
3

Audiovizualnost z aspektu masmedialnej manipulacie

51%
Rozenberg S.
Communication Today
|
2010
|
vol. 1
|
issue 2
22-38
EN
Media information manipulation in the present days has lost its features of an extraordinary, extremely non-ethical and mainly inacceptable banned mean. Information manipulation has been used everywhere where there are for a particular subject no reasons, opportunities, possibilities and means from the view of its particular (utilitarian) interests to purposely influence attitudes, opinions, motivation and behaviour of individuals and social groups. To conclude and to do it gently, it is to be called the manipulation with the public opinion. When examining particular aspects of this issue it is impossible to rely upon the terminology which would be sufficiently complex, in Slovak conditions stable and generally accepted. This fact causes it is impossible to start examining particular problems, as before doing so it is necessary to explain and define the basic points and draw the line of a possible effective approach. The effect of manipulation is the change of an existing or creation of a new evaluating viewpoint and relation of the recipient to something definite what influences (manipulates) its future actions, behaviour, opinions and attitudes. The viewpoint from the aspect of basic information and communication knowledge theory is crucial: if some of the real information systems reach the dominant mass media position and are used as the source of prevailing inadequate or redundant information, logically, instead of processes deepening the composition of information system - such as human consciousness (shaping and development of personality, its autonomy and integrity), it initiates the growth of entropy in mind. It is true that each piece of inadequate information, which is 'pressed' on the structure of system, changes it as a whole and from the human viewpoint devalues the system as it weakens its ability to regenerate. Positive, full-value informedness can be achieved only through the exchange of adequate and additive information.
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