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EN
Following his predecessors, Benedict XVI appeals to media workers for courage and eagerness to show the truth and work for common good. Info-ethics as a kind of map of how to proceed ethically in the media can help to achieve it. The article which takes into consideration an enormous influence that the media have on people tries to emphasize after Benedict XVI that it is highly important for the media not to keep away from ethical principles and lose social control. The consequences of a lack of respect for ethics in the media within social and individual aspects are too serious to stay silent. That is why the presented analyses are a kind of voice in a discussion saying it is crucial that media ethics, in other words info-ethics will have an influence on the shape of the media today. Inviolable dignity as well as showing the truth about a man and searching for it should be put in the central place in the media and therefore should be taken into account in the first place. In spite of the fact that there are lots of solutions to this problem in the world of the media one of which can be codes of ethics, their diversity and unclear legal force do not guarantee effectiveness. Benedict XVI suggests a more fundamental solution, the one that turns to the source of anthropological objectivism and the “liberating” truth of the Gospel.
EN
The mission of media – among ideal and the illusion? An analysis of the development and of the present state of the media in Poland will allow for a critical outlook on the fulfillment of their public mission in the freedom space, which we shall analyse in the present paper. The public and social media are part of the free market space. They try to be themselves and to create a harmony between commerciality and mission. The public mission of the media originates from their very nature as social mass media. Consequently, the need to carry out that mission seems to be more than obvious. What is debatable, however, emerges on the level of understanding the mission and on the level of different answers to the challenge to the functioning of all media at the beginning of the twenty-first century. The analysis to be found in the present the paper is an attempt to critically assess the debate and present a few problems inherent in the debate in the context of public and social media in Poland and their public mission in the society.
Communication Today
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2010
|
vol. 1
|
issue 2
148-159
EN
Social responsibility of media is a phenomenon that has currently become a focus of attention not only of media theorists, but also journalistic and general public. It includes such terms as ethics of media, ethics of professional media work, informational ethics and it may be assessed only within a total political-social and cultural context. The state of its level may be considered from adhering to such requirements like freedom of the press and right of information, right of personality protection, responsibility, truthfulness and impartiality of journalists. In the paper there is a brief analysis of development and the state of social responsibility of media after 1998, with the emphasis on the last five years.
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