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Implementacja metody maximum difference scaling w pakiecie MaxDiff programu R

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Bartłomowicz T.
Econometrics. Ekonometria. Advances in Applied Data Analytics
|
2014
|
issue 4(46)
189-198
EN
Measurement of consumer preferences is one of the most important elements of marketing research. In the measurement of consumers’ preferences Maximum Difference Scaling method can be used, which was implemented in the module MaxDiff (Best-Worst Scaling) of Sawtooth Software. The aim of the article is to present the author’s MaxDiff package for the R program, which is one of the most important no-commercial programs offered under the GNU GPL licence with free access to the source code. The article presents some functions of the MaxDiff R package with the example of application of consumers’ preferences in empirical analysis.
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