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EN
In the first part of the study short characteristics of non-profit organization is presented. Then the author describes non-profit organizations applying economic, financial, production, organization, behavioral and legal enterprise models.
EN
The paper presents, in the light of the literature in the field, a review of standardised and adapted communication methods applied by organisations which operate on international markets. The problem of diversification is presented in the context of communicating social messages. The paper also presents the methodology and results of the analysis of messages communicated by non-profit organisations. The analysis assesses 81 campaigns and promotions conducted worldwide by Greenpeace and WWF, including 56 campaigns launched in EU member states. They are described on the basis of selected analytical criteria. The author attempts to evaluate the rationale and reasons for diversifying the messages communicated in campaigns launched by non-profit organisations.
EN
Both in theory and practice of management, it is accepted, that after possible adaptation, non-profit organizations make use of solutions worked out and practiced in business environmental. Some of these solutions relate to philosophy of management and organization (eg. TQM), and some of them are management tools (eg. benchmarking, SWOT). This direction of flow of knowledge is profitable mostly for non-profit organization, which through using methods and tools, gain over knowledge worked out by another organizations. This process deliver very limited learning possibilities for commercial organizations. This inequality is accepted, and sharing the knowledge with non-profits is sometimes treated as proof of social responsibility of business. The business organisations face still new challenges, which extort the search of new solutions for management. The searching area still broadens - the organizations reach to sphere of ecology, ethics, or cybernetics. The fruits of these searches are, among the others, the conceptions of corporate social responsibility and total participation management. The commercial organistions strive, sometimes with troubles, to implement theses conceptions, which are strongly familiar to some non-profi t organizations, which made 'third sector' - the sector of nongovernmental organizations. It means, the non-profit organizations could be treated as an benchmark for commercial organizations for implementation of conceptions mentioned before. The conceptions of corporate social responsibility and participation management is presented in the article in the reference to non-governmental organizations. The ways the commercial organization can use the experiences of non-governmental organizations are analyzed, including the potential difficulties and limitations of their utilization.
EN
Due to their heavy dependence on financial support from the public sector and close links to a wide range of government policies, non-profit organisations (NPOs) are becoming increasingly state-oriented. Although economic experts have striven to empirically test whether public funding of the non-profit sector (NPS) supports private philanthropy or, on the contrary, crowds-it out, there is no comprehensive research of this type within the Czech Republic. In connection with these blank areas in theories on the Czech non-profit sector, we pose the following question: How does public financing of NPOs influence the amount of private donations that these organisations receive? To answer this question, we conducted our own research (n = 483). The results demonstrate a crowding-out effect for public resources but not for other types of financing sources, such as revenues from the organisation’s own activity and commercial revenues.
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