Search results

1

Identification of nostalgic brands existing on the Polish market in the light of empirical research

100%

Grębosz-Krawczyk M., Siuda D.

Studia Ekonomiczne

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2017

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vol. 330

57-65

EN

The concept of nostalgia generates the growing interest of scientists, who analyses this phenomenon in marketing in different contexts. Nostalgic brand is a brand, which is associated with close or far, own or historical past. One can distinguish two main categories of nostalgic brands: generational brand (based on a real nostalgia, having the individual or collective character) and transgenerational brands (based on a real nostalgia or a simulated nostalgia, referring indirectly to the individual and collective experiences or memories of other people). The aim of this article is to identify nostalgic brands operating on the Polish market on a basis of the results of own empirical research. As a result of the studies, a list of 24 nostalgic brands, both generational and transgenerational, representing 6 product categories, was created.

PL

Koncepcja nostalgii wzbudza zainteresowanie naukowców, którzy analizują to zjawisko w marketingu w różnych kontekstach badawczych. Marka nostalgiczna to marka kojarząca się z bliską lub dalszą, własną lub historyczną przeszłością. Można wyróżnić dwie podstawowe kategorie marek nostalgicznych: marki pokoleniowe (oparte na nostalgii prawdziwej, mającej charakter indywidualny lub zbiorowy) oraz marki międzypokoleniowe (oparte na nostalgii prawdziwej lub na nostalgii symulowanej, odnoszącej się pośrednio do indywidualnych lub zbiorowych doświadczeń lub wspomnień innych osób). Celem artykułu jest identyfikacja marek nostalgicznych funkcjonujących na rynku polskim w oparciu o wyniki badań empirycznych. W wyniku realizacji badań stworzono listę 24 marek nostalgicznych, zarówno o pokoleniowym, jak i międzypokoleniowym charakterze, reprezentujących 6 kategorii produktowych.

2

Nostalgia za dawnymi laty. Przypadek muzyki popularnej

83%

Jeziński M.

Kultura i Edukacja

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2014

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issue 3(103)

248-262

EN

The category of nostalgia is the element of artistic message frequently used in popular music, which influences the reception of a particular song. In their activity musicians refer to the musical past by employing cultural references and utilise fashions present in a certain environment for their own benefit. This category is present in lyrics and music, in the stage shows (performing live, festivals, TV shows) and promotional activities (interviews, promotional video clips for the songs). Such referring to tradition became a constant element of artistic communication, anchoring the music in the past and taking into account the cultural specificities. Definitional capturing of nostalgia is not entirely possible: research into this category require approaches which take into account the aspects of context important for decoding the cultural content. Interpretive tools used by semiology or cultural studies allow to depict the elements included in the form and content of music and lyrics. They indicate the presence of nostalgia as a category determining the reception of artistic work.

3

Images to Remember: Nostalgia and Hegemonic Identities in Italia 90: The Movie

71%

Salas-Murillo B.

Review of International American Studies

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2022

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vol. 15

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issue 2

109-127

EN

The reconstruction of the past and memory is examined in the feature film Italia 90: The Movie (2014) by Miguel Gómez, which depicts the first participation of a Costa Rican team in a World Cup. The analysis includes the narrative, visual, and sound operations with which the past and memory are recreated (... or created), as well as the ways in which the story involves the viewers, particularly those who remember the episode. It is explained that, although the story resorts to certain topics of sports cinema, it is presented more as an adventure of the community, which would eventually include an entire country, and favors the exploration of the intimate over the epic. Italia 90: The Movie appeals to nostalgia, through recognizable images and sounds, as well as figures anchored in the hegemonic Costa Rican imaginary (such as the “common peasant”), to narrate an episode that, in addition to being central in the history of sports in Costa Rica, it is among the events that symbolically mark the country's entry into the globalized world.

4

Teoria, nostalgia, alt-right: amerykańska Austen w XXI wieku

60%

Golubiewski M.

Przegląd Humanistyczny

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2019

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vol. 63(2 (465))

169-176

PL

In July 2017, some American scholars accused alt-right groups of appropriating Jane Austen’s works for extreme-right propaganda. How could Austen’s texts – an author associated with the beginnings of feminism – be used by blatant misogynists? This clash of perceptions reveals a dispute between Austen’s broad reception as classically romantic romances and a whole range of narrow theoretical academic readings. In the analysis of this dispute, the paper outlines long-lasting threads of Austen’s interpretation in AngloAmerican culture, whose ideological reconstruction of the last few decades clashes with a nostalgia for imperial order.

5

Nostalgia jako narzędzie krytyki transformacji. Mit dobrego właściciela w opowieściach pracowników fabrycznych

60%

Mikołajewska-Zając K., Wawrzyniak J.

Przegląd Socjologii Jakościowej

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2016

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vol. 12

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issue 2

36-54

PL

Artykuł omawia zjawisko nostalgii w czasach nagłej i intensywnej transformacji środowiska pracy. Przedstawia jego źródła, znaczenia i funkcje na przykładzie studium przypadku, na które składają się dane zastane i biograficzne wywiady narracyjne z pracownikami fabryki słodyczy. Nostalgia stanowi element ekonomii moralnej pracowników i zarazem narzędzie krytyki transformacji. Pozwala zakreślić granice wspólnoty pracowniczej oraz nadać znaczenia zmianom warunków pracy i produkcji.

EN

The article discusses factory workers’ nostalgia in the times of sudden and radical transformation of their work environment. It presents nostalgia’s sources, meanings, and functions in the light of a case study of confectionery factory in Poland. It shows nostalgia not only as a part of workers’ moral economy, but also as their tool to criticize transformation, which helps them to delimit their community and to interpret the changes in conditions of employment and organization of production.

6

Skandinaviska Filmer i Världen Om Utlandssekvensers Betydelse i Niels Arden Oplevs Män Som Hatar Kvinnor (2009), Susanne Biers Hævnen (2010) Och Sara Johnsens Upperdog (2009)

48%

Marklund A.

Folia Scandinavica Posnaniensia

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2012

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vol. 14

EN

This article analyses three recent and very successful Scandinavian films - Niels Arden Oplev’s Män som hatar kvinnor/TheGirl with the Dragon Tatoo (Sweden), Susanne Bier’s Hævnen/In aBetter World (Denmark) and Sara Johnsen’s Upperdog (Norway) - in order to understand how the relationship between the national and the international is articulated. Focus is on the scenes taking place abroad and on the functions that these scenes fill within the films’ overall story and thematic concerns. One conclusion is that scenes set abroad allow the films to divert attention away from otherwise harsh representations of national communities. A brief concluding discussion suggests that such a use of the scenes may facilitate the films’ transnational distribution.

7

KONCEPCJE MEDIEWISTYCZNE PRZEMYSŁAWA MROCZKOWSKIEGO NA TLE BADAŃ UCZONYCH Z ANGIELSKIEGO KRĘGU JĘZYKOWEGO

48%

Wicher A.

Rocznik Przemyski

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2018

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vol. 54

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issue 1(21): Historia

173-192

EN

The present article is an attempt to define the characteristic and distinctive features of P. Mroczkowski’s thinking about the Middle Ages. The author distinguishes between Mroczkowski the professional medievalist, Mroczkowski the popularizer of knowledge about the Middle Ages, and Mroczkowski an ideologist of medievalism understood as a certain counterpoint and counter proposal in relation to modernity. In this latter role the professor reveals the somewhat sentimental and nostalgic aspects of his attitude towards the Middle Ages, which, however, by no means prevents him from being able to analyse that epoch, and its culture, in a more critical spirit too. The author of the article also tries to establish the degree and nature of Mroczkowski’s indebtedness to some English representatives of ideological medievalism, particularly C.S. Lewis and G.K. Chesterton. The Polish scholar appears from this comparison as perhaps a trifle less polemical or philosophical in his approach, but more firmly anchored in a thorough understanding of the materialist and dynamic context of medieval culture and literature.

8

Broken images. "Auschwitz", nostalgia and modernity. The reception of the Holocaust in popular culture

48%

Kaźmierczak M.

Images. The International Journal of European Film, Performing Arts and Audiovisual Communication

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2011

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vol. 8

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issue 15-16

101-120

EN

Broken images. "Auschwitz", nostalgia and modernity. The reception of the Holocaust in popular culture The reception of the Holocaust in popular culture is like a set of the broken images of the past. There are fluent differences between fiction and reality, beetween texts and facts, between knowledge and ignorance. This article concerns the forms of the influence of poplar culture on the representations of the Holocaust. Broken image can reveal a part of same event, the same fact. There are intellectual and axiological challenges between revealing and abusing the “Auschwitz” in the contemporary texts of culture. There are three main parts of the article: The contexts of the terms, Opened arguments and How instrumentally where are described the mechanisms of reduction, instrumentalization and mediatization of the reception of the Holocaust.

9

“Our flame, the will-o’-the-wisp that dances in a few eyes, is soon to be blown out and all will fade” – Modern Literary Nostalgia as Death Mood

48%

Salmose N.

Jednak Książki. Gdańskie Czasopismo Humanistyczne

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2018

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issue 9 "Memory, Melancholy and Nostalgia"

109-122

EN

This article argues that there is a difference between nostalgic emotion and nostalgic mood and that the latter one often is a result of nostalgia’s inevitable link to death, entropy and teleology. It examines how nostalgic tropes, such as ruins, childhood, youth, astronomical representations, and subjective time (duration), inherited from the romantic poetry function as, and create, nostalgic death moods and retardations of eschatology in modernist fiction.

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1 Folia Scandinavica Posnaniensia

1 Images. The International Journal of European Film, Performing Arts and Audiovisual Communication

1 Jednak Książki. Gdańskie Czasopismo Humanistyczne

1 Kultura i Edukacja

1 Przegląd Humanistyczny

1 Przegląd Socjologii Jakościowej

1 Review of International American Studies

1 Rocznik Przemyski

1 Studia Ekonomiczne

1 Golubiewski M.

1 Grębosz-Krawczyk M.

1 Jeziński M.

1 Kaźmierczak M.

1 Marklund A.

1 Mikołajewska-Zając K.

1 Salas-Murillo B.

1 Salmose N.

1 Siuda D.

1 Wawrzyniak J.

1 Wicher A.

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1 2019

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