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1

The Identification of Innovative Research Methods and Techniques Utilized in Marketing Research in the Digital Era

100%
Žák Š.
Studia Commercialia Bratislavensia
|
2015
|
vol. 8
|
issue 29
139-152
EN
The current technological advancement and the mass utilization of information and communication technology create a milestone in the way marketing research is conducted. The presented scientific contribution focuses on the identification of innovative research methods and techniques, which have the highest degree of applicability in the process of marketing research in the near future. The aim of this paper is also to predict the changes that are going to affect the development of marketing research in the near future, based on an analysis of the current status in comparison with the results of an own scientific study.
2

Effective Usage of Implementing ICT in Small- and Mediumsized Enterprises1

100%
Hušek M.
Studia Commercialia Bratislavensia
|
2015
|
vol. 8
|
issue 32
546-558
EN
The goal of this scientific paper is to investigate specifications of SME in ICT implementation and to identify processes in small- and medium-sized enterprises with concentration on their ICT departments according to the used methodologies. To narrow down the feasibility of using information and communication technologies in SME and to define how the process documentation can help these companies to properly select and subsequently effectively implement ICT.
3

Changes In Innovation Activity In Regional Industrial System In The Context Of Size Of Enterprises In West Pomeranian Province

100%
Świadek A., Szopik-Depczyńska K.
Folia Oeconomica Stetinensia
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2014
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vol. 14
|
issue 2
225-238
EN
In transition countries the firms’ size and equity property affect economic processes, including innovation activity in industry. Researche has shown that the key to accelerate economy development is technology transfer from foreign countries. Implementation of new solutions depends on medium and large organizations, rather than on the micro and small ones. Traditional micro and small regional enterprises feature a low level of capacity to take risk. An innovation activity in industry systems grows up over time, but only in small domestic enterprises, and it is similar to their foreign and larger competitors. This paper discusses the problems of size of enterprises and its impact on innovation activity in regional industry systems in West Pomeranian province in the period 2004–2006 and 2009–2011.
4
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Inovačné procesy v prostredí globalizovanej ekonomiky

86%
Vološin M.
Prosopon. Europejskie Studia Społeczno-Humanistyczne
|
2014
|
issue 2(8)
81-100
EN
The impact of innovations and great inventions, let us say in narrowed understanding, the impact of new technologies represents the object of examination of eminent authors since the nineteenth century. In present time this role of the accelerator of economic development play especially the new information technologies, automation, biotechnology, genetics, new energy concepts including the use of renewable resources, and the development and application of new material technologies. The original Schumpeter’s idea of innovation processes was completed by further aspects – fiscal, legal, marketing, systemic. The world economic crisis caused by the detaching of financial system and real economy suggests that the significant innovations are needed also in this area. In general, the conclusions of many analytical works agree with the opinion that the meaning of innovations in globalized world is increasing, and the innovations represent an important factor able to change the character of global economy. Our contribution focuses to the study of contemporary trends and changes in innovation processes under the impact of globalization, as well as their influence on the competitiveness of Europe in the global economy.
5

The Potential of Biotechnology Investments in Selected Eastern European Countries: Lost Chances

86%
Vida P.
Business Systems Research Journal
|
2016
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vol. 7
|
issue 1
16-34
EN
Background: Biotechnology is rapidly developing on a global scale. However, some evidence indicates that Eastern European (EE) countries are not fulfilling their potential in this field. Objectives: This paper aims to examine whether selected EE countries are able to develop a strong biotechnology industry. Potential investment approaches and the existing but not used or neglected infrastructures in EE countries were also examined. Methods/approach: In order to determine biotechnological activities in EE countries, indicators such as intellectual property protection, venture capital availability, published scientific publications as well as other indicators were analyzed. These indicators were compiled and compared between EE countries and regions with a rich and diverse biotechnological business sector. Results: The results suggest an underdeveloped biotechnology business sector in EE countries, with talented but unexploited scientists and unutilized infrastructure. The systematic drawbacks of EE countries lead to a hostile investment environment. Conclusions: The findings make a significant contribution to understanding how the biotechnology industry in EE countries is structured and how investments can be rationally placed. EE countries need to adapt their venture capital market for biotechnology ventures. Several changes in regulations could have a large impact on biotechnology investments.
6

Decision Tree Approach to Discovering Fraud in Leasing Agreements

72%
Horvat I., Pejić Bach M., Merkač Skok M.
Business Systems Research Journal
|
2014
|
vol. 5
|
issue 2
61-71
EN
Background: Fraud attempts create large losses for financing subjects in modern economies. At the same time, leasing agreements have become more and more popular as a means of financing objects such as machinery and vehicles, but are more vulnerable to fraud attempts. Objectives: The goal of the paper is to estimate the usability of the data mining approach in discovering fraud in leasing agreements. Methods/Approach: Real-world data from one Croatian leasing firm was used for creating tow models for fraud detection in leasing. The decision tree method was used for creating a classification model, and the CHAID algorithm was deployed. Results: The decision tree model has indicated that the object of the leasing agreement had the strongest impact on the probability of fraud. Conclusions: In order to enhance the probability of the developed model, it would be necessary to develop software that would enable automated, quick and transparent retrieval of data from the system, processing according to the rules and displaying the results in multiple categories.
7

Governmental Research Support Programs and Private Entities in Slovakia

58%
Maliková Z., Kubák M., Bačík R., Fišar M.
Review of Economic Perspectives
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2014
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vol. 14
|
issue 4
345-371
EN
The paper analyses public subsidies aimed to enhance development and innovation in the Slovakian private sector. The paper reviews theoretical approaches of the necessity of public support to research and development activities in order to increase private investment in research and development. An overview of research and development support tools in Slovakia is presented. The analytical part of the work is oriented on a comparative analysis of two granting agencies in Slovakia [Agency for Research and Development (ARD) and Agency of Operational Program Research and Development (OPRD)]. Special attention is given to direct public financial support. Logit analysis showed a relationship between success of grant applicants and their characteristics. We find that the following have impact on success of the application: Age of the company, amount of the grant required, legal form of the company, and the agency to which the application for grant was submitted. Applicants with legal form Ltd. (limited liability company) have a higher chance of receiving grant than other legal forms. The highest chance of success has a request for a grant of up to 500.000 €. According to the results of our analysis, the chance to obtain a grant decreases with each passing year.
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