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EN
Dark tourism is a definition encompassing the visiting of places associated with death, torture, battlefields, places where famous people died, cemeteries and exhibitions showing cadavers. This was always a part of culture, although recently there has been an increased interest of tourists and scientists. It combines not only travel and death but is often used ideologically. Also of interest are the various forms of tourism which are involved with death and the motivations of the tourists who are fascinated by them. Both of them are largely generated by the prevailing general culture - especially by the mass media - whereby death has become an element of consumption and another attraction on the tourism market.
EN
Popular culture is that aspect of modern cultural changes which is often ignored or dismisses - especially those which occur in relation to ethnicity. That view largely stems for a general attitude to pop culture which can be generally defined as conclusion stemming from the Frankfurt school. That is a view which is false and restrictive. Popular culture belongs to the same class of concepts as, for example, medieval or French culture and therefore it deserves the same consideration. The article argues in favour of the view whereby popular culture currently constitutes a permanent and irremovable element of the day-to-day cultural landscape at the beginning of the 21st Century. It is also one of the most important building blocks which create ethnic identity. Examples which support this thesis are the diverse musical practices - Japanese visual rock, Palestine and Israeli rap, Serb turbo-folk as well as selected kinds of music from around the world, such as reggae and bhangra in Britain, rai in France and salsa in the United States. These manifestations of pop culture perfectly show the pop cultural foundations of today's ethnicity in various parts of the world.
EN
The article is a report on the field research carried out in a local gym in a large city and in a commercial fitness club. A detailed description of these places, the people who frequent them and the relationships between them was used in the analysis of two types of social dependence - communal ties and ties of association. The concepts of community and society are deeply rooted in sociological tradition. That description can also be treated as a source of knowledge of the trends in the transformation of cultural patterns appearing in the popular culture of contemporary Polish society.
EN
The article focuses at the presentation of the significance of popular culture in the process of creating modern communities. The paper was stimulated by David Gilmour's concert in Gdansk in 2006. Popular culture is not only a sale product as numerous critics of mass media culture see it. The author treats popular culture as space in which most of the society lives and creates or negotiates various meanings. Popular culture (just like folk culture in traditional communities) defines the identity of individuals or groups. The author explains that popular culture forms space for socialisation which is not restricted exclusively to the young generation and hence deserves a pedagogical reflection, free from evaluative prejudices referring to its cultural significance.
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THE WORLD OF MARRIAGE ADS - PROSPECTING AND INSPIRATION

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EN
The authoress presents the results of her research on press marriage ads. She has identified different research leads; a marriage ad is discussed as a linguistic phenomenon and, first of all, as a cultural phenomenon, in the focus of interest of different areas of humanistic studies. She makes a marriage ad part of the cultural scenario, organizing behaviours that follow the rules of matchmaking, making them a fragment of an old story about pairing a man and a woman. She points to a parallel between marriage ads and the traditional matchmaking and tries to find folklore-like features in marriage ads, existing in the world of everyday cultural life. The authoress analyses marriage ads from the point of view of popular literature, with defined aesthetics and genre features. She also discusses the communicative function of the ad. The article carries many quotations from singles ads. The authoress tries to put marriage ads into a broad perspective of the discussion about the position of man in the modern culture - his/her status, aspirations and needs.
EN
The text attempts to identify specific methods used in film adaptations of literary works by Slovak and Czech authors that represent genres of popular culture in the so-called cinematography of transition, defined by historical milestones which reflect various social, cultural and political changes. The normalization process in Czechoslovakia “softened” after 1985 and Czechoslovak cinematography became more open and free, although it still remained controlled by censorship which was not institutionally based. The sci-fi films for children and young adults, such as The Third Dragon (1985), directed by Peter Hledík, and the television film Gemini (1991), directed by Pavol Gejdoš, Jr., are pars pro toto examples of films which were not heavily loaded with ideology. The blood-spattered comedy The Flames of Royal Love (1990), directed by Jan Němec, typifies the period of social change after the fall of the Iron Curtain in 1989 and the bizarre film Horror Story (1993), directed by Jaroslav Brabec, indicates the end of the cinematography of transition.
EN
From the perspective of the life-long education, the media and popular culture connected with them have become a learning space. The subject matter of this article is the analysis of the pop culture phenomenon, namely the talk-show 'Europa da sie lubic' (likeable Europe) from the point of view of its educational potential. While seeking the answer to the question - how the analyzed talk-show prepares for existence in a culturally diverse world - the authoress focuses, most of all, on the way in which the show supports the process of recognizing and understanding 'the others'. On one hand, the talk-show proves to be a source of banal knowledge, saturated with stereotypes that are supposed to provide simple fun and entertainment. Since mocking the stereotypes and implying that they distort reality is not an effective way of eliminating nor yet modifying them, the obvious conclusion would be that the show strengthens those stereotypes. However, on the other hand, there are some strategies present in the show that can be treated as an attempt to modify the viewer's stereotypical beliefs. Firstly, it is a strategy of interactions between members of different national groups, providing information about the others and challenging the stereotypes. Secondly, it is a strategy of melting the boundaries between 'us' and 'them', and thirdly - of establishing a primary category, that is 'We', which includes both groups with their common goals. Though the shows like the discussed one, do not encourage serious reflection on cultural differences and own identity, they can, to some extent, reinforce positive feelings, behaviors and interests towards cultural otherness. The resulting more open attitude could only be 'the introduction' to recognizing and understanding cultural otherness.
EN
The article addresses the issue of diverse contemporary manifestations of postmemory. Although works of literature, graphic arts, architecture and sculpture, belonging to the so-called high art culture, have already been analysed with respect to post memory and post-traumatic culture, the domain of popular culture remains practically excluded from such analyses. Meanwhile, it is precisely popular culture that has a considerable impact on the attitudes and views of the people living today.  The omnipresence of pop-culture, the pressure it exerts prompts re-evaluation of entire culture, not only its entertainment-related domains. Post-traumatic culture is largely shaped within and through popular culture, which is evinced in the popularity of the graphic story entitled Achtung Zelig! Druga wojna by Krzysztof Gawronkiewicz (art) and KrystianRosenberg (story), displaying numerous traits defined as postmemory. A detailed analysis of the comic book permits the author to reveal those qualities.  
EN
The reality, in which a contemporary teenager exists, is characterised by a tendency to change the social roles that so far have been attributed to individual units (family, teachers) and institutions (school, church etc). Tendencies to change the identification objects, social norms and behaviour patterns appear more and more often. Due to a specificity of dealing with younger and younger generations, the school perfectly depicts changes occuring in the whole society. One of the creators of this 'new' society, undergoing constant changes, is the press, especially youth periodicals which propagate specific behaviours, attitudes and ways of thinking apart from giving information. Apart from this, as mass-media used by popular culture they form a source of obtaining information by young people about the surrounding reality and knowledge of fulfilling specific social roles.The authoress is presenting a draft of a reconstructed teenager's picture fulfilling a student role, which appears in the analysis of the biweekly publication 'Gimnazjalista Victor'.
EN
The article maps current issues concerning popular literature in Central European cultures with a special emphasis on the Hungarian, Slovak, Czech and Polish contexts. It provides a partial overview of the current state of art and of the research approaches and outlines comparative perspectives. The research of popular literature and culture is done either from the inside, i.e. from the position of the experientially motivated recipient (recipient’s perspective) or from the outside – from the position of an external observer. In the latter approach, the interest might lie in the wider external cultural and social contexts (sociocultural perspective) or in the summarisation of bibliographical data (archival perspective). These research lines testify to generically and thematically typical publications from all four linguistic areas – bibliographies, dictionaries, lexicons, case studies, deeper close readings and book-length research. The corpus of this study takes as its material, is composed of texts published in periodicals and online materials as platforms where popular literature is published and critically analysed. It also takes into consideration Central European feedback on the writers of the Western canon, imagological analysis of national stereotypes, popular socialist culture, fandom and fan literature and intermediality and transmediality of popular culture.
EN
The article is devoted to an examination of the ways in which particular pop culture artefacts (works of popular culture) can be used in the educational process, in accordance with the particularities that reflect the external differentiation of groups educated in certain ways (pre-school age, younger students, older students, adolescents). The initial premise is that we can intentionally use pop culture artefacts to evoke authentic experiences in the educational process. The inter-textual nature of pop culture artefacts means that the potential recipient is able to read the full significance only when equipped with a certain amount of knowledge, which is not immediately present in the artefact, but that the viewer is aware of due to existing schemata.
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EN
During the last thirty years or so, there has been a veritable renaissance of the classical ethical idea of the 'art of living'. Far from being restricted to philosophical discourse, it has also successfully entered the arena of popular culture. This renaissance is closely linked to the late work of Foucault, in which he attempts to restore this classical idea, which he thinks is lacking in modern Western societies. The author aims to assess the Foucaultdian idea of the art of living, and argues that Foucault greatly transformed the Graeco-Roman idea by radicalizing the dimension of artistic activity. In the second part of the paper the author asks whether this radicalized idea can live up to Foucault's own emancipatory expectations. Lastly, the author argues that the radicalization of the aesthetic dimension has a contradictory effect.
EN
Chapbooks as a very specific genre of printed materials are a unique type of a society‘s material memory, one that is currently under threat due both to its physical medium and its ephemeral nature and bibliographic uniqueness. The Institute of Ethnology of the Czech Academy of Sciences, as one of the bodies tasked with the preservation of the nation‘s cultural heritage in the area of popular culture, has undertaken to process and make publicly available its collection of chapbooks by first publishing them as books and then by digitizing them and cataloguing them in a publicly accessible online database using the MARC 21 format.
EN
The goal of the paper is to map the Czech-Slovak community in the field of contemporary fan fiction inspired by the Harry Potter series written by J. K. Rowling as a follow-up to the tradition of research into the Czech-Slovak literary and cultural relations. It is built on the conception of a „peculiar literary community“ of the Czechs and the Slovaks formulated by Dionýz Ďurišin. What is then analysed is the space of Czech-Slovak websites administered by so-called fans for fans. The activities of the Czech-Slovak community in the field of fan fiction cannot be summarized easily due to several reasons including the fact that the relations within the community are continuously developing and changing. The existence of the Czech-Slovak literary community mainly influenced by nostalgia and personal mind sets of individual debaters is seemingly dominated by disruptive moments strongly motivated by rivalry between the two nations. That is mostly reflected in the debates about the Czech or Slovak translations of the original text. However, it is necessary to note that the community (so-called fandom) sees itself as Czech-Slovak and the most-visited websites are declared to be Czech-Slovak, too. Regardless of the most noticeable manifestations of non-togetherness, the fact that the common Czech-Slovak space exists, what´s more spontaneously, without any ideological prompting, and provides place for linguistic debates, actually gives witness to strong cultural togetherness. The paper does not only attempt to follow in the research tradition but also to shift the focus that has so far been given to high literature to popular literature and culture, which is the area where the Czech-Slovak community currently seems to be most active.
EN
The aim of the article is to analyze the role of images of territory in popular culture in reproducing national identity. The author point of departure is a critique of conviction that nations exists is a real and solid social beings which have a similar ontological status as physical objects. In other words, he criticises acceptance of a nationalistic conviction that nations are durable social groups, which have clear borders and are capable of collective activity. It concerns so-called objectivist definitions of a nation, mentioning common elements in the form of language, customs, territory, and culture - as well as so-called subjectivist definitions emphasising the role of consciousness. The latter often treat consciousness as a derivative phenomenon in the face of objective factors in the form of language, customs, culture or territory. From constructivist perspective territory is not one of the attributes of nations or a factor which enables crystallising of national awareness. It is not a common territory which creates nationalism, but nationalism fabricates territory and subsequently maintains the conviction of its existence and weight. A national territory is an abstraction and the possibility of its imagining was brought by modernity. The capability to think in these kinds of abstract categories is not something natural, but the effect of social enginery and deep social transformations: a common education, military service, mass communication, the democratisation of political life and also the formation of mass culture, or speaking a more modern language and popular culture. The existence of a 'nation' as an imagined territorial community depends on the number of cultural symbols. They are very simple, easily comprehensible, ubiquitous, emotionally charged and present in everyday life. Thanks to them abstraction of national territory appears as a natural environment of a common citizen.
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The known and unknown world of comics

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EN
The term comics in the U.S. came to define early newspaper strips, which initially featured humorous narratives. The first successful comics series featuring regular characters was either R. F. Outcault's single-panel cartoon 'The Yellow Kid' (1895). It became so popular as to drive newspaper sales, and in doing so prompted the creation of other strips. Comics are the combination of both word and image placed of images in sequential order. Comics, as sequential art, are a hybrid form of art and literature. In comics, creators transmit expression through arrangement and juxtaposition of either pictures alone, or words and pictures, to build a narrative. Comics are a new and separate art; an integrated whole, of words and images both, where the pictures do not just depict the story, but are part of the telling. Comics start to be one of the genre of art, when Roy Lichtenstein and Andy Warhol incorporated comics into their work in different ways. 'Maus: A Survivor's Tale' by Art Spiegelman attracted an unprecedented amount of critical attention for a work in the form of comics, including an exhibition at the Museum of Modern Art in New York and a special Pulitzer Prize in 1992.
EN
The main ambition of the paper is a reflection on the relation between literature and digitality, or verification of the potential of research into literature seen in the context of the (post)digital civilizational and cultural situation, which decisively influences the way literature as such exists, or the way it circulates and resonates in culture. The subject of the interest is digitalized literature, i.e. converted into numbers, in a narrow or specific sense, new-medium literature. The authors use the example of Andrzej Sapkowsky´s fiction and its video game post-texts produced by the developer CD Projekt Red to find out what happens to literature converted into the form of a digital game. The leitmotif of the reflection is the binary opposition of the iconic (defining literature) and the operative (defining digital games) as well as the very literary scientific and fundamental issues such as the issue of a story and its relation to narration. In terms of the concept and the method, the key question is the question of the genre, i.e. fantasy, where the authors reflect on the specific form of digital literature from the perspective of pop culture, i.e. the optics which makes it possible to view the matters not through the prism of literary types but through the prism of genres.
EN
The article discusses popular culture in the context of two terms: prefiguration and postfiguration, showing that the latter is the proper tool to describe flow of topics and images in popular literature and other fields, e.g. film or music. The authoress discusses popular culture as looking at the same time forward - in search of new elements to capture the audience - and back - reflecting its own genres, formulas and themes. The term postfiguration is proposed as a unifying category for these two, apparently contradictory tendencies.
EN
It is the aim of this work to interpret magical thinking as a strong tendency towards categorization, towards simplification of an infinitely diverse reality and of its modifications, and its reduction to a limited number of static prototypes. In magical thinking similitude and contact (adjacency) are not only crucial principles of the human cognition; moreover they have their ontological dimensions: they direct the course of the world. Numerous examples of human conduct that are motivated by the laws of magic can be found not only in systems and their elements mentioned in canonical studies of magic (Frazer, Mauss) or in Eliade's phenomenology of religion, but also in texts concerning European medieval and folk culture (Gurevich) or contemporary popular culture (astrology, prophecies etc.). Different phenomena of magical thinking like recurring time, imitations of extra-mundane models or of the past deeds can be described and explained by means of cognitivism. Various forms of popular metaphysics are also based on the tendency towards categorization. It is a tendency to eliminate everything particular and variable, and to inspell what is general and certain. Magical thinking does not acknowledge coincidence or probability, since everything is considered here necessary and can be instantly explained.
EN
Leisure activities are always involved in the social context. The study of preferred ways of spending free time academic youth is justified because the processes occurring among young people are symptomatic of broader social phenomena. In leisure activities is a reflection of attitudes, interests, and values that are important to people. The future belongs to the youth, the youth sets the tone for the present, discovers and promotes new ways of spending free time. Increasingly negative scenarios are written according to which the future of young people and whole societies in leisure time will be marked by individualism and infantilism. Did university students experiencing leisure time in a conscious and mature?
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