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  1. 1 Communication Today

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  1. 1 Kusa A.

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  1. 1 2010

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Optimalizacia nastrojov marketingoveho mixu v aplikacii na konkretny podnik

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Kusa A.
Communication Today
|
2010
|
vol. 1
|
issue 2
120-135
EN
The research study deals with the optimization of marketing mix on the Kotler model and the application of this model on a selected product of wood company.
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