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EN
Three studies address the role of social consensus on evaluative standards in different comparative contexts. Previous research has documented that self-categorisation at the individual or group level changes social comparison effects in terms of assimilation and contrast. With regard to self-ratings of physical attractiveness, the present studies show that people who focus on group membership can benefit from including outstanding others in their reference group, whereas people who focus on their individual attributes run the risk of self-devaluation. It is argued that high consensus strengthens the association between evaluative standards and group membership and renders the inclusion of outstanding others more likely. Study 3 shows that the need to protect self-esteem moderates the influence of perceived consensus. Stressing the individual self led participants who received negative feedback to exclude outstanding others when consensus was low. Stressing the social self, however, led participants to include outstanding others when consensus was high.
EN
In the conditions of late modernity, the body is a project realized in both the public and private spheres. The aim of this article is to review theories and empirical studies concerning socio-cultural issues and the subjective determinants of perceptions of physicality. The body has become the main instrument of experiencing the world and oneself, a significant area, a key element of an individual’s identification strategy. The modern human speaks with and through the body, the person’s identity is reduced to self-presentation, by projecting their physicality, they project themselves. The presentation and reception of body is dominated by an aesthetic perspective, organically bound with the tendency to aestheticize daily life in general. The text is based on empirical data, analysis of 403 qualitative interviews conducted between 2012-2014 in Polish cities: Warsaw, Kielce, Chelmno, and Przemysl. The research shows that the emotional aspect of experiencing body, as well as the cognitive aspect within consciousness, the mental image of one’s own body, differ according to the respondents’ age and gender.
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