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  1. 1 Polish Political Science Yearbook

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  1. 1 Wnorowska M.

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  1. 1 2009

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A Role of Political Face in The Process of Creating a Political Image

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Wnorowska M.
Polish Political Science Yearbook
|
2009
|
vol. 38
112-122
EN
Adopting a new face – a mask – might be one of the conditions for a comeback to the political scene. A political face is not a synonym for identity because it is not shaped by the public, but it consists a sort of mask which is put on a politician by his/her image advisors and next presented to the public. This paper attempts to verify a thesis that a political face is not a synonym but an unstable element of a political image. The political image again is an equivalent for socio-political identity. Most definitions which appear in works on political communication treat the political image as a kind of Ego reflected in a way similar to the concept of Marzena Cichosz, who indicates, that the image consists of a set of features, which in the opinion of the public the subject possesses.
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