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  1. 1 Studia Ekonomiczne

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  1. 1 Kačániová M.

  2. 1 Szabová E.

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  1. 1 2014

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Perception of International Web Pages : a Repertory Grid Approach

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Kačániová M., Szabová E.
Studia Ekonomiczne
|
2014
|
vol. 205
59-71
EN
Presented paper is introducing Repertory Grid Method as an objectification of Kelly´s Theory of Personal Constructs. The main goal is to introduce Repertory Grid as a psychosemantic research method with all of its potential and possible obstacles and point towards the application potential of Repertory Grid in the domain of marketing communication, as well as present a research of the perception of web pages as a medium for current and potential online promotion by the means of group administration of Repertory Grid Technique.
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