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  1. 1 Studia Politologiczne

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  1. 1 Sekściński A.

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  1. 1 2010

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Działania marketingowe przedsiębiorstw wobec instytucji publicznych

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Sekściński A.
Studia Politologiczne
|
2010
|
vol. 16
90-116
EN
Nowadays most companies operating in public environment decide on long – term marketing activities towards public institutions. Entrepreneurs associate in employers and branch organizations which represent them towards high officials and other decision makers. There are two basic elements of marketing activities towards public institutions: Public Relations and Public Affairs. Those two complete each other by practicing various communication techniques. It becomes also more popular for the companies to involve professional lobby agents who represent them towards high officials and decision makers.
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