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1

A Role of Political Face in The Process of Creating a Political Image

100%

Wnorowska M.

Polish Political Science Yearbook

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2009

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vol. 38

112-122

EN

Adopting a new face – a mask – might be one of the conditions for a comeback to the political scene. A political face is not a synonym for identity because it is not shaped by the public, but it consists a sort of mask which is put on a politician by his/her image advisors and next presented to the public. This paper attempts to verify a thesis that a political face is not a synonym but an unstable element of a political image. The political image again is an equivalent for socio-political identity. Most definitions which appear in works on political communication treat the political image as a kind of Ego reflected in a way similar to the concept of Marzena Cichosz, who indicates, that the image consists of a set of features, which in the opinion of the public the subject possesses.

2

The Attributes of the Fourth Estate. In the Area of Medial Theories and Politics

80%

Hofman I.

Polish Political Science Yearbook

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2009

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vol. 38

47-57

EN

The term “Fourth Estate” is becoming more and more common and acquires various connotations. It seems that processes of mediatisation of politics and tabloidisation of the media greatly contribute to phenomenon. Numerous examples of that sort are provided by the permanent election campaigns in Poland, mutual relationship between different types of media and political public relations, as well as the relationship between the media and the ruling coalition.

3

Public relations w sytuacjach kryzysowych

71%

Szyran-Resiak A.

Zeszyty Naukowe PWSZ w Płocku. Nauki Ekonomiczne

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2017

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vol. 2(26)

329-337

PL

Celem artykułu jest charakterystyka instrumentu promocji jakim jest Public Relations oraz wskazanie potrzeby jego zastosowania w sytuacjach kryzysowych w organizacjach. Identyfikacja problemu objęła studia literaturowe w przedmiocie badania, począwszy od charakterystyki Public Relations, sytuacji kryzysowych oraz media relations, jak również wskazanie zasad komunikacji w takich sytuacjach.

EN

The aim of the article is to characterizePublic Relations and indicate its use in emergency situations in organizations. Identification of the problem involves literature studies, starting with characteristics of public relations, crisis management and media relations, as well as an indication of the principles of communication in such situations.

4

Działania marketingowe przedsiębiorstw wobec instytucji publicznych

70%

Sekściński A.

Studia Politologiczne

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2010

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vol. 16

90-116

EN

Nowadays most companies operating in public environment decide on long – term marketing activities towards public institutions. Entrepreneurs associate in employers and branch organizations which represent them towards high officials and other decision makers. There are two basic elements of marketing activities towards public institutions: Public Relations and Public Affairs. Those two complete each other by practicing various communication techniques. It becomes also more popular for the companies to involve professional lobby agents who represent them towards high officials and decision makers.

5

Entrenching public relations as inclusive education strategy to generate reliable crime statistics in Nigeria

61%

Ogbonnaya D., Mahmoud A. T., Odinaka U. V.

Reality of Politics

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2021

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issue 15

72-95

EN

The inclusiveness of education drives sustainable public relations for reliable crime statistics report is determined by power play among critical actors in the sector whose interest are dichotomized into vested and entrenched interests that shaped public opinion on education and crime rate. Access to education can only be inclusive when all stakeholders are involved in its planning, execution and delivery of knowledge in a manner that does not discriminate in access and delivery. However, there is a disconnect between what knowledge is allowed to feed public opinion using public relations by the entrenched and vested interest in the education and law enforcement sectors. While clamor for inclusive education heighten across social class, the cost component of access is not accessible to all. Therefore, the paper argues that deepening equity and inclusiveness in education and law enforcement will neither allow access discrimination nor spurious reportage within the public domain using public relations. It further posits that disparage public opinion on education and law enforcement using public relation mutilate reality and creates false impression that negatively affect planning and development. Edwin Sutherland (1947)`s Differential Association-reinforcement theory of criminal behavior provided the framework while the design was exploratory. Qualitative data was purposively gathered from National Open University of Nigeria (NOUN), University of Abuja (UA), and Divisional Police Headquarters Lugbe. The preliminary fi ndings reveal that equity and inclusive education is necessary sustain objective public relation that will not misguide professional and public on crime statistics in Nigeria.

6

The use of social media in public relations in Poland and the United Kingdom – case studies from automotive industry

61%

Chmielecki M., Lisowski M.

Journal of Intercultural Management

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2013

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vol. 5

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issue 4

49-64

EN

Current changes in technology and the role of the Internet open up new opportunities for companies both to communicate with the public and organisational functionality of its own structure. The fact that Social Media entered the business landscape, can be globally experience in the novel ways of communication, particularly between all stakeholders in organisation’s environment, but also in growing tendency in search for the new knowledge and expertise in digital environment. Organisations existing in brick-and-mortar landscape, observing ongoing and continues development of the digital technologies that ubiquitously transforming the way we perceive a role of marketing and making Public Relations more fascinating discipline in the XXI century. Becoming more exposed to the public, marketers needs to understand importance of their role in the new age of digital era but more importantly to be able to adapt to a new environment by building their digital presence with accordance to tomorrow’s reality and prevailing expectations. Every geographical region has its own unique approach in practicing public relations and building their own understanding of that concept. What is more, one also has to take into consideration the relations between corporate culture and organizational environment and it’s influence on certain managerial practices. Broadening the traditional perspective and communication by the new and growing acceptance of the dot.com era, internet is defining new rules, that continuously supported by the visionary and innovatory approach of modern organisations, not only modelling PR and marketing but companies as a whole. The aim of this article is to identify the changing trends of the new PR model that continuously evolve in the digital era and changing our way of building robust two-direction communication channel. The article presents four case studies (Poland and the UK) of social media in PR on the automotive market.

7

„Syntetycy i naturalsi” – obraz świata we współczesnym dyskursie medialnym

57%

Pasternak E.

Państwo i Społeczeństwo

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2019

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issue 2

151-165

EN

The aim of this article is to analyze the discourse presented in the text of journalist Dorota Szadkowska Synthetics and Naturals: Today, the Choice of Cosmetics – as Well as Life Choices – Determines Beliefs, published on the „Wysokie Obcasy” website in July 2015. The journalist made a comparison between two types of cosmetics – synthetic and natural. The work concerns on such issues as discourse, open and hidden goals of the article, broadcaster of media messages, audience, media image of the world, independence of media experts, cooperation with public relations specialists.

PL

Celem artkułu jest analiza dyskursu zaprezentowanego w tekście Doroty Szadkowskiej Syntetycy i naturalsi: Dziś wybór kosmetyków – tak jak wybory życiowe – determinują przekonania, który został opublikowany 18 lipca 2015 roku na portalu internetowym „Wysokich Obcasów”. Dziennikarka podjęła się w nim porównania dwóch rodzajów kosmetyków – syntetycznych i naturalnych. W pracy poruszono m.in. takie zagadnienia, jak: dyskurs, cele jawne i ukryte artykułu, nadawcy przekazów medialnych, audytorium, medialny obraz świata, niezależność medialnych ekspertów, czy współpraca ze specjalistami public relations.

8

Etyka zawodowa PR-owców zatrudnionych w samorządach

51%

Maciejczyk K.

Rocznik Prasoznawczy

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2015

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vol. 9

55-71

PL

Niniejszy artykuł dotyka zagadnień związanych z etyką zawodową w public relations. Oprócz krótkiej charakterystyki dylematów etyczno-zawodowych w zawodzie PR-owca zawiera wyniki badania przeprowadzonego wśród pracowników urzędów miast zrzeszonych w Górnośląskim Związku Metropolitalnym – rzeczników prasowych, pracowników działów komunikacji społecznej, promocji i informacji itp., związanego z nadużyciami w PR. Jest to kolejny głos w prowadzonej od dłuższego czasu dyskusji nad celowością stosowania kodeksów etycznych w tej branży.

EN

This article is about issues of professional ethics in Public Relations. In addition to a brief description of the ethical and professional dilemmas in the PR profession, it contains the results of the survey conducted among employees of cities committed in the Metropolitan Association of Upper Silesia – spokespersons, employees of departments of communication, promotion and information, etc. – which is associated with fraud in PR. It is a voice in the discussion about the use of codes of ethics in the PR industry.

9

Report on the international scientific conference Relevance and listening: communicating the Christian message in the plurality of contemporary voices, organised by the Department of Institutional Social Communication of the Pontifical University of the Holy Cross, Rome, May 2-4, 2023

41%

Leśniczak R.

Folia Toruniensia

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2023

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vol. 23

147-156

EN

From 2 to 4 May 2023 an international scientific conference entitled “Relevance and listening: communicating the Christian message in the plurality of contemporary voices” was held in Rome. The meeting was organised by the Department of Institutional Social Communication of the Pontifical University of the Holy Cross in Rome. The aim of the conference was to analyse the challenges related to the proper understanding and implementation of institutional communication processes of ecclesiastical institutions in the perspective of the contemporary socio-political and cultural context. The conference’s main speakers were, among others, Prof. Jim Macnamara (University of Technology of Sydney), Prof. José María La Porte (Pontificia Università della Santa Croce), Prof. Benedetto Ippolito (Università Roma Tre) and Prof. Lorenzo Cantoni (Università della Svizzera Italiana).

PL

W dniach 2-4 maja 2023 r. w Rzymie odbyła się międzynarodowa konferencja naukowa pt. „Znaczenie a słuchanie: przekazywanie Chrześcijańskiego przesłania przy mnogości współczesnych głosów”. Spotkanie zostało zorganizowane przez Katedrę Instytucjonalnej Komunikacji Społecznej Papieskiego Uniwersytetu Świętego Krzyża w Rzymie. Celem konferencji była analiza wyzwań związanych z właściwym zrozumieniem i realizacją procesów komunikacji instytucjonalnej instytucji kościelnych w perspektywie współczesnego kontekstu społeczno-politycznego i kulturowego. Głównymi prelegentami konferencji byli m.in. prof. Jim Macnamara (University of Technology of Sydney), prof. José María La Porte (Pontificia Università della Santa Croce), prof. Benedetto Ippolito (Università Roma Tre) oraz prof. Lorenzo Cantoni (Università della Svizzera Italiana).

DE

In den Tagen vom 2. bis 4. Mai 2023 fand in Rom eine internationale wissenschaftliche Tagung zum Thema „Relevance and listening: communicating the Christian message in the plurality of contemporary voices“ („Relevanz und Zuhören: Die Kommunikation der christlichen Botschaft inmitten der Vielfalt zeitgenössischer Stimmen“) statt. Die Tagung wurde vom Lehrstuhl für Institutionelle Soziale Kommunikation der Päpstlichen Universität Santa Croce in Rom organisiert. Das Ziel der Tagung war die Analyse der Herausforderungen im Zusammenhang mit dem angemessenen Verständnis und der Umsetzung von Prozessen institutioneller Kommunikation kirchlicher Einrichtungen im Kontext der zeitgenössischen sozio-politischen und kulturellen Realität. Zu den Hauptrednern der Konferenz gehörten unter anderem Prof. Jim Macnamara (Technologische Universität in Sydney / University of Technology Sydney), Prof. José María La Porte (Päpstliche Universität Santa Croce / Pontificia Università della Santa Croce), Prof. Benedetto Ippolito (Universität Rom III / Università Roma Tre) und Prof. Lorenzo Cantoni (Universität der Italienischen Schweiz / Università della Svizzera Italiana).

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2 Polish Political Science Yearbook

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1 Reality of Politics

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1 Studia Politologiczne

1 Zeszyty Naukowe PWSZ w Płocku. Nauki Ekonomiczne

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1 Hofman I.

1 Leśniczak R.

1 Lisowski M.

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