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Skutki aliansów strategicznych dla międzynarodowych korporacji w sektorze motoryzacyjnym

100%
Chelicki P.
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
|
2012
|
issue 888
23-35
EN
Processes occurring in the global economy, especially growing global competition, force companies to adjust their strategies to maximise effectiveness and ensure stable growth in the future. Only a few enterprises are able to provide all the necessary resources, which is why strategic alliances start to play a key role in their development. Given their complexity, strategic alliances have been defined and assessed in a great variety of ways. They do, however, share a set of common features. Economic practice provides us with many examples of enterprises which have strengthened their market position thanks to shared operations. Of course, the opposite holds true no less frequently. While success is never guaranteed, entities are ready to take on the risk of failure, for remaining outside of global links generates even more risks, especially in industries that rely on high innovation, of which the automobile industry is surely one.
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