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  1. 1 Ekonomický časopis (Journal of Economics)

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  1. 1 Belás J.

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  1. 1 2005

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AKTUÁLNE TRENDY RETAIL BANKINGU VO VYBRANÝCH KRAJINÁCH EURÓPSKEJ ÚNIE A ICH POROVNANIE SO SITUÁCIOU V SLOVENSKEJ REPUBLIKE

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Belás J.
Ekonomický časopis (Journal of Economics)
|
2005
|
vol. 53
|
issue 8
782-793
EN
Retail banking presents a specific art of banking business, which is especially oriented on selling of bank products and services. Retail banking can be defined as an system, which consists of following subsystems: strategy, culture, product, price, communication, distribution, personal.The target of this article is to present the theoretical aspects of retail banking development and to define the actual trends of retail banking development in the EU countries and to compare these trends with the current situation in Slovakia.
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