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1

ADVETISING LANGUAGE AS A SOURCE OF INFLUENCE ON THE CONSUMER'S MIND (Mova reklamnykh tekstiv yak dzhelelo manmipulatsii psikhikoyu spozhivacha))

100%
Gladys E.
Slavia Orientalis
|
2010
|
vol. 59
|
issue 1
57-69
EN
The article takes a closer look at the issue of mental manipulation of advertising language, on the basis of examples of Ukrainian and Polish advertising slogans. The influence of advertising on the receiver's mentality takes place in two ways, both through elements closely concerned with the language system (pragmatic presupposition, positive-connotation lexion & absolutisation of the advertised object), and those outside the language system (the so-called 'scientific argument', playing of human emotions, implication, the power of authority, and crypto-advertising). In the article the notion of advertising rhetoric and the richness of stylistic means used in advertising have been discussed. The following terms have been distinguished, among others: epithet, comparison, metaphor, metonymy, hyperbole, alliteration and gemation, which not only diversify the terms of stylistics and general impression, and in that way are also the source of manipulation of the consumer's mind. The conclusion of the study is to present advertising content as a communication whose form and structure are dedicated to one aim - to encourage the consumer to buy the product.
2

Rhetorisch-stilistische Merkmale der Textsorte Leichenpredigt und ihre sprachliche Realisierungim Kontext der sprachdiachronen Deutschstudien

100%
Gaworski I.
Germanica Wratislaviensia
|
2012
|
vol. 136
95-109
EN
Funeral sermons are one of the most significant types of text in the history of German and Protestant moral writing. For about 200 years after Luther’s death they enjoyed enormous popularity among all social groups and both facilitated and accelerated the transition from Early New High German to New High German. Numerous surviving texts are a splendid basis for examining the development of German in this pivotal period. This article presents the most crucial and rhetorically as well as stylistically conditioned features of the sermon, their impact on the structure of the text and selected forms of linguistic realization with particular attention paid to syntax.
3
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El concepto de perífrasis verbal: su origen y datos historiográficos

100%
Zieliński A.
Studia Iberystyczne
|
2009
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vol. 8
111-120
EN
The main objective of this study is to analyse the evolution of the concept of verbal periphrasis from an old rhetorical figure to the modern and complex grammatical category, which is present in every Roman Language.
4

'How to do things with memories' - chances for a discursive research

100%
Kaposi D.
Magyar Pszichologiai Szemle (Hungarian Psychological Review)
|
2004
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vol. 59
|
issue 3
301-320
EN
My aim in this study is to explore a thread of recent social constructionist research, that is, of discursive remembering. Doing this I would like to shed more light on this overall slightly vague term. In the main part the paper will take up the issue of discourse analysis in general and discursive remembering. I shall try to handle some of the problems which formed a hindrance in the reception of the discursive ideas, such as taking these ideas to be either trivial or absurd. Turning to the topic of discursive remembering, some suggestions will be given to the 'evolution' of the research of discursive remembering as having been derived from Neisser's ecological memory movement of the early '80s. While considering the important common points, the differences will be taken into account, such as the fundamental dimension of treating memory/remembering as an entity in itself or as a 'language game'. Around this and other dimensions the paper will investigate the debates (such as Neisser's Dean-study re-reinterpreted) on discursive remembering, and give some suggestions for the apparent misunderstandings between the mainstream and the discursive researchers. Finally, however, I will argue for research that, while being discursive, tries to integrate some aspects of cognitive and ecological memory research as well. That is, taking into account the discursive focus of 'how to do things with memories' (cf. Austin, 1990).
5

Tabloidowe nagłówki — retoryka i obraz rzeczywistości

100%
Kajtoch W.
Oblicza Komunikacji
|
2011
|
vol. 4
119-138
EN
The article deals with persuasive and rhetorical devices that can be found in tabloid headlines, used to arouse reader’s interest, such as: specific typography styles, irony, parody, euphemisms, lexical suggestions, allusions, presupposition, peculiar expressiveness. Thanks to these devices the newspaper seems more personalized, addressed directly to its reader. Furthermore, these devices create the image of the readers as a group with strictly defined allies and foes. Content analysis of the headlines leads to the conclusion that tabloids create a specific, simplified and axiologically incoherent image of the world, consistent with stereotypes and fully suitable for mass reader.
6

Theocritus' 22th Idyll

100%
Domany J.
Antik Tanulmanyok (Studia Antiqua)
|
2004
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vol. 48
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issue 1/2
43-57
EN
Theocritus' 22th idyll is a hymn to the Dioscuri, in which the stories about Castor and Lynceus are embedded. A dialogue follows the boxing match between Polydeuces and Amycus, but in the other story, the speech of Lynceus is followed by the silence of Castor and it cannot prevent the use of force and cruelty. The rhetorical analysis of Lynceus' speech can be considered as a further proof of the unity of the poem.
7
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ANALOGICKÁ ARGUMENTÁCIA MARY WOLLSTONECRAFT V „OBHAJOBE PRÁV ŽENY“

100%
Kobová Ľ.
World Literature Studies
|
2018
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vol. 10
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issue 2
91 – 104
EN
The article focuses on the analogical argumentation used by Mary Wollstonecraft in her Vindication of the Rights of Woman (1792). Although Wollstonecraft clearly posits principles which may serve as points of departure for deductive reasoning, deduction does not suffice for her aims. Self-reflexive referencing to argument by analogy serves the purpose of restating the author’s neutrality, to which she strived to adhere. Analogies between women and flowers derive their argumentative power from natural history and convey the notion of the natural growth of a human being. Analogies between women and slaves need to be decoded by looking into their historical counterparts – i. e. emancipatory struggles of slaves in colonies. These analogies refer to the possibility of collective political action of women only implicitly, and at the same time they contradict the liberal understanding of analogy as means of argumentation providing a measured approach between traditionalism and utopianism.
8

PEDAGOGICAL INTERESTS AND INCLINATIONS OF GREGORY OF NAZIANZUS (Koncepcje pedagogiczne Grzegorza z Nazjanzu.)

100%
Szablewska E.
Pieniądze i Więź
|
2009
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vol. 12
|
issue 4(45)
7-16
EN
St Gregory of Nazianzus was held in high esteem as a bishop, educator, rhetorician and writer by both his contemporaries and by future generations. He is widely considered the most accomplished rhetorical stylist of patristic age. Gregory received a classical as well as religious education, studying at various academic centres of the empire. What made a profound impact on him was his university studies in Athens, where he developed a close friendship with his fellow student, Basil. Upon finishing his education he taught rhetoric in his hometown for a short time, but then he decided to put his 'logoi' in the service of the Logos. It is generally agreed that he highly appreciated Greek culture and acknowledged a suitable place for it in the Christian education. Throughout his life he maintained a warm-hearted attitude towards Greek 'paideia', and always seemed to show much interest in the field of education. In one of his didactic poems (On virtue) he focused on the issue of proper education, which, for him, was a lifelong process that required rising in virtue. Thus, according to the bishop, the best Christian formation includes traditional school education, biblical reading and, first and foremost, ascetic practice. He was also anxious to make his young readers realize the prime objective of human life. The salvation of soul and the idea of theosis meaning deification were used to recognize the very aim of the life of 'arete'.
9

APPROACHING CONCESSION - SYNTAX, SEMANTICS, RHETORIC AND INTERACTION

100%
Lyda A.
Linguistica Silesiana
|
2007
|
vol. 28
23-49
EN
The present paper aims to discuss the concept of concession and the various senses in which it has been used in the literature. The fact that the term concessive has acquired many different senses is not to mean however that we have been dealing with a terminological chaos but rather that the understanding of concession has been undergoing a continuous development paralleling the development of new linguistic theories and the emergence of new fields of linguistic studies.
10

Agon dialektyki z retoryką w platońskim Protagorasie

100%
Olesiński D.
Lectiones & Acroases Philosophicae
|
2011
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vol. 4
|
issue 1
71-84
EN
The article investigates the relation between dialectic and rhetoric in Plato's Protagoras exemplified in the dialogue by the eristic agon between Socrates and the sophist. The one of the very theme of this agon is the agon alone i.e. reflection about its conditions, methods and purposes. Consequently the dialogue can actually be seen as Plato's attempt to transform egocentric type of struggle base on archaic, traditional ethos and establish a new kind of agon - the philosophical one - which is concentrated on dialectical search for truth and can be associated with Plato's ideal of symposium. Moreover in the end of dialogue Plato through his concept of metretikē technē try to polemically indicate essential error in the Sophistic thought and especially in the Protagoras's famous dictum about anthrōpos metron. Simultaneously this concept is directly related to the truth and in this way seems to by closely connected with Plato's dialectical method.
11

THE USE OF RHETORIC IN HAGIOGRAPHY - THE CASE OF THE LIFE OF SYMEON THE FOOL BY LEONTIUS OF NEAPOLIS (Retoryka w sluzbie hagiografii w Zywocie Szymona Glupka)

100%
Jasinski D.
U Schyłku Starożytności. Studia Źrodłoznawcze
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2010
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vol. 9
39-62
EN
The aim of my article is to analyse the rhetorical features in the Life of Symeon the Fool, written in the 640s by Leontius, the bishop of Neapolis of Cyprus, or to be more precise, in the second part of it, which is devoted to the conduct of Symeon in the Syrian town of Emesa. The article gives special attention to all elements characteristic of the late antique rhetorical education, namely the progymnasmata - school exercises that trained the student's style of writing, also used by the hagiographers. At a closer look one can find interesting examples of diegema, which add up to a carefully thoughtout sequence of episodes. I argue that it is not as haphazard as has been hitherto accepted.
12

ETICKÝ A ESTETICKÝ ROZMER FRANTIŠKÁNSKYCH KÁZNÍ 18. STOROČIA.: NA PRÍKLADE KÁZŇOVEJ TVORBY DOMINIKA MOKOŠA (OFM)

100%
Škovierová A.
Slavica Slovaca
|
2023
|
vol. 58
|
issue 2
341 - 348
EN
Dominik Mokoš (1718 – 22.XII.1776) was a Franciscan monk and religious writer who also acted as a preacher, vicar, teacher and chronicler in the second half of the 18th century in various regions of Slovakia (such as Nižná Šebastová, Stropkov, Kremnica, Pruské, Okoličné, Beckov) or as a missionary in various areas of Šariš, Spiš, Orava and Poland. He was one of the most prolific authors of homiletic literature in the second half of the 18th century in Slovakia. In his Marian, Christmas and Lenten preaching, we can identify intertextual references to the Bible, patristic, medieval and humanist religious literature. This study focuses on how these sources were used by Mokoš in his sermons as well as how he applied formal stylistic embellishments and used rhetorical techniques in an attempt to attract the focused attention of his listeners.
13

NA MARGO VZŤAHOV A SÚVISLOSTÍ MEDZI REČNÍCKYMI OZDOBAMI A FORMULAMI PÁTOSU V RANONOVOVEKEJ PORTRÉTNEJ TEÓRII A PRAXI

100%
Halászová I.
ARS
|
2024
|
vol. 57
|
issue 1
21 - 34
EN
The theme of eternal returns in art and culture focuses on certain historically returning principles that survive in cultural society, even under new conditions, in a modified form. As one of them, the survival of ancient rhetoric through the centuries to the present day is one of them. The presented text shows the trajectories of how classical rhetoric was reactivated in the early modern period in theoretical writing on art and functionally applied to contemporary visual (especially portrait) practice. It also points to the internal parallels between the effort of German and Netherlandish painters and theorists of art to emphasize the persuasive necessity of certain forms of dynamic movement in the picture to Aby Warburg’s much the same ambition to identify such movement, energizing and spiritual patterns (pathos formulas) in his paintings. Last but not least, the contribution opens a new field of research into the experience of Warburgian pathos formulas in early modern portraiture.
14

Cultiver la nordicité – communiquer la norditude. La rhétorique nordiciste
et la coopération euro-arctique

88%
Ampleman L.
Euro-Facta
|
2010
|
vol. 2. Kultura a komunikacja
59-79
EN
In this paper, the intention of the author is to present how the idea of “North” and all its referents have been enriched in recent decades. It seems as though “Nordicity” has, especially over the last 60 years, been experiencing a double movement both of expansion/proliferation and delimitation/restriction in four specific spheres: geospatial, thematic, political and linguistic. The author considers that this dual movement of expansion and delimitation has provided the key elements to building the North as a “zone of distinction”, and consequently, has provided sufficient justification for political intervention in the circumpolar North. The paper presents the hypothesis that these key elements, away from purely manipulative purposes, have a constructive function and contribute to the emergence of the phenomenon of so-called “Circumpolar Cooperation.” The author therefore proposes at the end of the paper to open the discussion on the legitimacy of a field of research attached to the geopolitics of justification(s).
15
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Retoryka erotyzmu w prozie Milana Kundery

75%
Skibska A. M.
Bohemistyka
|
2016
|
vol. 16
|
issue 1
19 - 50
EN
In the essay, I make an attempt to explore a question of style, derived from Nietzsche’s discourse devoted to a figure of woman. Re-written subsequently by Derrida, the discourse itself turns out to be organized around the convoluted rhetoric events which are to reveal and at the same time conceal the representation of woman in both languages: of philosophy and of literature. As is well known, Kundera’s novels and essays consist in a significant and sometimes ambivalent confrontation occurring between these two languages, which also result in feminine characters’ construction often subordinated to the dominant rhetoric of eroticism. Furthermore, this rhetoric determines the dualistic perspective regarding the lovers’ relationships, according to which the image of woman is considered on different levels (i.e. as a reduction to the bodily ego, or emotional drive acting between sex and sublimation, etc.), which, however, always refer to the figurative procedure of transformation.
16

INÝ ZNAK. MIMO DVOJITEJ ARCHEOLOGICKEJ HRY MICHELA FOUCAULTA

75%
Goldschmit M.
Filozofia (Philosophy)
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2016
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vol. 71
|
issue 1
50 – 59
EN
The Faulcaultian project called The Order of Things is inseparable from its metaphoric character which has not been scrutinized as yet. The literary effects of the latter are neither accidental nor scanty; on the contrary, they are the very supporting structure of the whole archaeological project. With Foucault sign, writing, as well as literature is reduced to epistemological positions or functions; therefore, he does not explore any of them as a hyperbolic madness of a possible sense. At that time he conceived of and defined signs and tropes in the frame of historicity of semiotics and tropology. What he omitted, however, was the idea of the sign as a grapheme as well as the metaphoric character of writing and history. Foucault’s work transcends the epistemic structure of the age of representation in a baroque style: the representation takes place on archaeological level. But it is just the point he should have transcended.
17

REMARKS ON 'TARCZA ARYSTOTELESA' BY MIROSLAW ZAROWSKI (Notatki do lektury ksiazki Miroslawa Zarowskiego 'Tarcza Arystotelesa')

75%
Zoltanski K.
Przegląd Filozoficzno-Literacki
|
2010
|
vol. 9
|
issue 2(27)
327-350
EN
'Tarcza Arystotelesa' by Miroslaw Zarowski is a book of great value, nonetheless bringing about serious difficulties for the reader. The article aims at delivering a philosophical justification for some of those difficulties, and tries to point out relations which connect the book with contemporary problems and notions, such as metaphysics, model of theoretical knowledge, postmodernism, deconstruction, rhetoric, and hermeneutics. The book does not refer explicitly to those notions, or does so in the specific manner, by employing some codes. The article refers broadly to the earlier book of this author, 'Tozsamotnosc. Skazenie natury ludzkiej w filozofii Kartezjusza'.
18

KIERKEGAARD’S SOCRATES, THE CORSAIR AFFAIR, AND THE MARTYRDOM OF LAUGHTER

75%
Burgess A. J.
Filozofia (Philosophy)
|
2013
|
vol. 68
|
issue 1
38 – 49
EN
This essay follows Kierkegaard’s treatment of the concept of Socratic irony through the course of his whole authorship, starting with his dissertation (1841) on Socratic and Romantic irony. Later, in 1846, Kierkegaard’s pseudonym Johannes Climacus mounts a critique of that dissertation in Concluding Unscientific Postscript, sharpening Kierkegaard’s earlier definition of irony through the concepts of jest and earnest. The focus of this essay, however, is on Kierkegaard’s late period, after 1846, when the satirical Copenhagen journal The Corsair, mounted a set of vicious attacks upon Kierkegaard, subjecting him to months of public ridicule. The result was that Kierkegaard came to feel a much closer personal identification than before with the situation at Socrates’ trial.
19

SHAMANIC GIFT IN THE GLOBAL VILLAGE: SHAMANIC HEALING AND BIOMEDICINE

75%
Bužeková T.
Slovenský národopis (Slovak Ethnology)
|
2019
|
vol. 67
|
issue 4
412 – 429
EN
Neo-shamanism or urban shamanism is a movement which concentrates on spiritual healing and aims to revive traditional shamanism. The aim of the paper is to explore the legitimation of charismatic neo-shamanic healers in relation to biomedicine which is a dominant authoritative body of medical knowledge in European societies. The paper presents the results of ethnographic research on two neo-shamanic groups operating in Slovakia. In neo-shamanism, the shaman’s abilities are represented either as learned skills, or a special spiritual gift. The latter is characteristic of charismatic persons within neo-shamanic groups. I base my argument on the understanding of charisma as rhetoric and investigate discursive strategies of two charismatic healers who belong to different kinds of neo-shamanic groups. Both support the view that the shamanic practices are compatible with biomedicine; however, they represent this compatibility in different ways. I argue that the rhetoric in the legitimation of the shamanic gift corresponds to the particular social settings and cultural background of a healer. It is manifested in the use of the concept of energy which serves as a bridge between spiritual healing and the natural sciences.
20

FRONÉSIS A SVOBODNÉ ROZHODNUTÍ

75%
Boháček K.
Filozofia (Philosophy)
|
2016
|
vol. 71
|
issue 5
389 – 400
EN
The article deals with the topic of free decision in Aristotleʼs moral psychology. First, Aristotleʼs conception of psychological powers as a whole is outlined followed by a more detailed examination of his understanding of phronesis. Scrutinized is also the question to what extent the freedom of action is allowed for by Aristotleʼs practical reason. In order to answer this question Aristotleʼs analyses of decision making (including considering, the central decision as well as its hidden moving reasons) is reconstructed. In conclusion, the concept reconstructed in terms of Nicomachean Ethics is incorporated in a wider context of human action – all that in opposition to McIntyreʼs exclusivist interpretation.
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