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Komunikacja marketingowa przedsiębiorstw a budowanie relacji z podmiotami otoczenia na rynkach zagranicznych

100%

Bajdak A.

Studia Ekonomiczne

2013

vol. 140

42-56

Benefits from the firm internationalization depends on skills to build up the long-term relationships with the different subjects of surroundings. Marketing communication plays an important role in business operations on foreign markets. Its tasks are associated not only with the phase of entering the foreign market, but also for the permanent presence. Marketing communication is considered one of the most important factors for establishing and maintaining business relationships with customers and other subjects of surroundings.

Strategie komunikacji marketingowej przedsiębiorstw działających na rynkach zagranicznych

100%

Janeczek U.

Studia Ekonomiczne

2013

vol. 140

22-41

Nowadays, more and more companies run their business on foreign markets. It happens very often that communication with foreign environment decides about a given company's success. Companies are still looking for new ways to attract people's attention. To add, companies want their marketing offer to be the most attractive and effective for customers. A wide area of research was given to this issue. In this report there are shown not only theoretical researches about choosing marketing communication strategy (standardization or adaptation), but there are also shown current research results of direct Polish companies that are available on the European Union market.

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2 Studia Ekonomiczne

1 Bajdak A.

1 Janeczek U.

2 2013

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Komunikacja marketingowa przedsiębiorstw a budowanie relacji z podmiotami otoczenia na rynkach zagranicznych

Strategie komunikacji marketingowej przedsiębiorstw działających na rynkach zagranicznych