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1

Google-Marketing of Selected Online Services of Polish Banks

100%
Kilon A.
Optimum. Studia Ekonomiczne
|
2013
|
issue 5(65)
87-100
EN
In this paper the results of the survey on the Google search engine marketing of selected phrases (keywords) for basic banking products for retail customers and small and medium-sized enterprises in Poland were discussed. The research was done in November 2012, concerning seven phrases covering deposit, savings and loan services. The recent statistics (from the 1st quarter of 2010 up to 2nd quarter of 2012) for online banking in Poland, as well as for Internet marketing market were also presented. In conclusion, the recommendations for the application of Google-marketing in retail banking were formulated.
2

Development of SEO Performance of Selected Slovak University Web Portals

75%
Miklosik A.
Communication Today
|
2013
|
vol. 4
|
issue 2
80-93
EN
This article deals with the issue of performance of faculties at Slovak universities in the field of marketing implementation in search engines, offering economically oriented studies. We have realized a primary research oriented at determining the situation of the search engine visibilities of the selected 21 faculties. The aim of the article is to determine the overall trends in this area and to find the solutions to improve the performance in the respective criteria. We have prepared a set of recommendations for the leader of the rankings, the Faculty of Management, Comenius University in Bratislava, to move forward and strengthen its positions in this market segment.
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