Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  SLOVAK REGION
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

MARKETINGOVÉ INŠTRUMENTÁRIUM V PROCESE AKCEPTÁCIE PROJEKTOV PRI AKCELERÁCII ROZVOJA ZAOSTÁVAJÚCICH REGIÓNOV

100%
Štefko R., Habánik J., Butoracová-Šindleryová I.
Ekonomický časopis (Journal of Economics)
|
2010
|
vol. 58
|
issue 5
512-526
EN
(Slovak title: Marketingove instrumentarium v procese akceptacie projektov pri akceleracii rozvoja zaostavajucich regionov). The aim of the study is to present and describe a possible interaction between current trendy economic spheres - project management and marketing. On the basis of the performed research, the authors identify key elements of new specific marketing instrumentary which might be applied by project presentation for publics, and project implementation within a developing region of the Slovak Republic. The method was analysed in praxis for a chosen type of project related to the long-life education which was implemented in the developing region.
2

SÚVISLOSTI REALIZÁCIE KONCEPCIE STRIEBORNEJ EKONOMIKY V KRAJINÁCH EURÓPSKEJ ÚNIE

75%
Pauhofová I., Páleník M.
Ekonomický časopis (Journal of Economics)
|
2013
|
vol. 61
|
issue 8
861 – 876
EN
The realization of the silver economy concept presupposes the growth of potential demand of elderly in EU countries. It depends on the increase in the proportion of elderly in the population and on the growth of their income. Increased potential demand of the older generation has to generate a significant segment of the consumer market in the field of specific goods and services for the elderly. The crisis in a meaningful way impinges on the conditions of income formation of the population. It is possible to register the transition from the phase of the debt crisis into a consumption crisis. The growth of unemployment and stagnation of wages significantly limits the basics for generating future pensions in EU countries. The potential demand of the elderly for the regions and countries of the EU is examined, especially in the Slovak conditions.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.